How to Cancel, Edit or Pause an Ad Set in Zitcha
Learn how to cancel, end, or pause an ad set in Zitcha, and when refunds apply. This guide covers the available actions based on ad set status, what each action does behind the scenes, and how to track changes in the UI.
Overview
Network users can take four key actions on ad sets, depending on their current status:
| Action | Description |
|---|---|
| Cancel | For pre-live ad sets. Stops delivery, releases inventory, and optionally refunds unspent budget. |
| End | For live, paused, or failed ad sets. Stops delivery but does not refund. |
| Pause | For live ad sets. Temporarily halts delivery, with the option to resume later (if supported by the media space). |
| Resume | For paused ad sets. Restarts delivery. |
Advertiser users do not have access to these actions.
Permissions & Roles
| Action | Org Type | Required Permission Set |
|---|---|---|
| Cancel Ad Set | Network | Plan Manager |
| Refund Ad Set | Network | Refunds Manager & Plan Update |
| End Ad Set | Network | Plan Manager |
| Pause / Resume Ad Set | Network | Plan Manager |
| Advertiser Access | Advertiser | Not available |
If a user already has one of these roles assigned, access is automatically granted.
If an action is missing in the UI, check your permission set or contact your administrator.
When Each Action Appears
| Current Status | Button Shown | Result | Refund Option |
|---|---|---|---|
| Pending Approval, Clashed, Reserved, Scheduled | Cancel Ad Set | Status → Cancelled | ✅ Checkbox in modal |
| Live | Pause Ad Set | Status → Paused | ❌ Not applicable |
| Paused | Resume Ad Set | Status → Live | ❌ Not applicable |
| Live, Paused, Failed | End Ad Set | Status → Ended | ❌ Not available |
Refunds are only processed for ad sets that have never gone live.Paused ad sets that are not resumed before their scheduled end date will automatically expire.
Workflow
1. Locate the Ad Set
Go to:
Plans › Ad Sets → Filter by status if required.
2. Choose the Action
- Pre-Live (Scheduled, Reserved, Clashed) → Cancel Ad Set
- Live (supports pausing) → Pause Ad Set
- Paused → Resume Ad Set
- Live, Paused, or Failed → End Ad Set
3. (Optional) Refund
If cancelling, a Refund unspent budget checkbox appears in the Cancel modal.
If skipped, you can refund later:
Actions › Refund Ad Set (only available if status = Cancelled and refundable > 0).
4. Confirm
Review the summary, then click Confirm.
The platform automatically:
- Stops broker delivery
- Releases inventory
- Adjusts the wallet (if refunded)
- Updates status to Cancelled, Ended, or Paused / Live (if resuming)
5. Verify
- The ad set row updates immediately in the UI.
- Use the Status filter to audit Cancelled, Ended, or Paused ad sets.
- Paused ad sets display the paused date.
- The Resume modal shows how long the ad set was paused.
Edge Cases & Warnings
| Case | Description |
|---|---|
| Irreversible | Cancelled or ended ad sets cannot be restarted — clone if needed. |
| One-at-a-time | Bulk cancel or end is not supported. |
| Manual credits | To compensate a live ad set, issue a manual credit note. |
| Wallet notes | Credit/debit notes cannot be deleted once created. |
| Broker dependencies | You can’t pause or resume if the ad set has unresolved broker actions. |
| Expiration after pause | A paused ad set that isn’t resumed before its scheduled end date will auto-expire and trigger a “stop” broker action. |
Pro Tips / Best Practice
- Delete vs Cancel:
If an ad set is still in Draft, use Delete instead of cancelling. It’s faster and keeps records tidy. - Partial credits for ended sets:
To compensate an advertiser for a live ad set you ended, issue a manual credit note through your finance workflow. - Bulk actions:
Not yet supported — repeat steps per ad set. - Permissions quick-check:
Missing the refund option? You likely lack the Refunds Manager permission. - Undo not possible:
Once cancelled or ended, an ad set is in a terminal state. Clone it if you need to relaunch. - UI filtering:
Use filters to isolate Paused, Cancelled, or Ended ad sets for quick review. - Pause-aware scheduling:
Pausing does not extend the scheduled end date — important for short campaigns.
Updated about 1 month ago