Meta

Zitcha’s integration with Meta allows you to extend your retail media campaigns across Facebook and Instagram, leveraging dynamic product ads, carousel ads, and offsite placements.

Meta Channels and Features

Steps to Provide Zitcha with Meta Access

For Zitcha to create Facebook Ads on behalf of your business, your Business Page, Ad Account, Instagram, and Catalogs must be shared with the Zitcha Facebook Business Manager and granted Full Control.

Note: Please only share your main Business Page (usually at a national level).

Step 1: Open Facebook Business Manager

1. Log into Facebook Business Manager.
2. Go to Business Settings.

Step 2: Add Zitcha as a Partner

1. In the left-hand menu, under Users, click Partners.
2. Click + Add.
3. Select Give a partner access to your assets.
4. Enter the Zitcha Partner Business ID: 2979480269008473 and click Next.

Step 3: Share Assets

1. On the next screen, select the assets to share:
   • Business Page
   • Ad Account
   • Instagram
   • Catalogs
2. For each asset, assign the role: Admin / Full Control.
3. Repeat this step until all assets are shared.

Step 4: Save Changes

1. Once roles are assigned, click Save Changes.
2. Confirm the assets are now listed under Zitcha in your Partners tab.

Why This Matters

Granting access ensures Zitcha can:

• Sync your product catalog for Dynamic Product Ads.
• Deliver campaigns across Facebook and Instagram placements.
• Provide unified reporting and closed-loop attribution alongside your onsite and in-store activity.