Meta Carousel Ads

Meta Carousel Ads allow advertisers to showcase multiple products or messages within a single, swipeable unit. This format is highly engaging and effective for storytelling, product collections, or highlighting multiple benefits.

Specs

• Format: Multiple cards in a swipeable carousel.
• Content Types: Images or videos per card. Minimum 2 Cards, Maximum 10 Cards.
• Creative Requirements: Aligned with retailer and Meta specifications for dimensions, file size, and content approvals.

  Image

  • Ratio: 1:1 or 4:5.
  • File Type: JPEG or PNG.
  • Max file size: 30MB.
  • Size: min. 1080 x 1080px.

  Video

  • Ratio: 1:1 or 4:5.
  • File Type: MP4, MOV or GIF.
  • Max file size: 200MB.
  • Size: min. 1080 x 1080px.
  • Video Duration: 5 seconds to 240 minutes.
• Attribution & Targeting: Defined by retailer’s setup and brand alignment.

Best Practices

Key Design

• Use consistent branding across all cards to maintain flow.
• Feature high-quality product imagery or short-form videos.
• Prioritize a strong opening card to capture initial attention.

Key Messaging

• Lead with shopper benefits (e.g., discounts, bundles, exclusives).
• Tell a connected story across cards or highlight complementary products.
• Keep text minimal and concise for easy readability.

Guidelines

• Limit text overlays to under 20% of each card.
• Refresh creative regularly to avoid ad fatigue.
• Use sequencing (e.g., discovery, consideration, conversion) across cards.
• Test different card orders to see which drives stronger engagement.
• Align creative with seasonal or promotional campaigns.

Tips & Tricks

• Showcase a mix of hero products and supporting items.
• Use product-focused cards alongside lifestyle imagery for variety.
• Track card-level performance to understand shopper engagement.
• Test video cards within the carousel to boost time spent on ad.

Pro Retail Media Tip

Catch attention and connect the product to shopper need. For example:

• “Upgrade your skincare routine.”
• “Fresh looks for the season — now at [Retailer].” Using natural, benefit-led headlines helps drive stronger action.