Meta

Zitcha empowers retailers and advertisers to activate Meta campaigns directly within the platform, extending their reach across Facebook and Instagram while keeping full control of audience data, budgets, and performance.

By combining retailer first-party data with Meta’s powerful ad ecosystem, Zitcha simplifies offsite campaign management and provides a single source of truth for activation and reporting.

How It Works in Zitcha

Zitcha integrates with Meta to streamline the delivery and measurement of offsite campaigns.
Campaigns are configured, managed, and reported entirely within the Orders / Zitcha 1.0 Interface, eliminating the need for multiple systems or external tools.

Zitcha supports two Meta activation methods, giving networks flexibility to choose what best fits their goals.

Standard Meta Ads

Run familiar Meta ad formats directly through Zitcha, including:

• Image and Video Ads
• Carousel Ads
• Dynamic Product Ads (DPA)

These campaigns follow Meta’s standard setup process, managed seamlessly through Zitcha’s unified workflows. All targeting, budgeting, and reporting are centralized for easy oversight.

Meta Managed Partner Ads (MPA)

Meta Managed Partner Ads (MPA) are an advanced retail media solution available through Zitcha’s direct partnership with Meta.
MPA enhances campaign precision and measurement, connecting retailer transaction data with Meta’s performance capabilities.

MPA enables:

• SKU-level reporting for Catalog Sales campaigns
• Automatic audience creation for prospecting and retargeting based on first-party data
• Product-level attribution, connecting offsite engagement with onsite and in-store results
• Retailer and brand-funded activations managed directly within Zitcha

MPA delivers a fully connected, data-driven approach to Meta advertising—tailored specifically for retail media networks.

Supported Meta Ad Types and Objectives

Zitcha currently supports the following Meta ad types and campaign objectives through the Orders / Zitcha 1.0 Interface:

All campaigns are delivered through Zitcha’s connected workflows, ensuring consistent setup, approval, and reporting processes.

Key Capabilities

For Networks

• Activate Meta campaigns across Image/Video, Carousel, DPA, and MPA formats
• Use retailer first-party data for targeting, segmentation, and retargeting
• Deliver SKU-level performance reporting for MPA campaigns
• Manage all campaign elements—budgeting, creative setup, and approval—within Zitcha
• Offer advertisers the option to run campaigns from their own Facebook Page

For Advertisers

• Access and purchase offsite Meta ad placements through retailer networks in Zitcha
• Choose from a variety of Meta ad types, including MPA for product-level attribution
• Leverage retailer-supplied audiences to improve relevance and performance
• View all campaign data, spend, and results in one place
• Run Meta campaigns through Zitcha using your brand’s Facebook Page

Measurement and Reporting

All Meta performance data flows directly into Zitcha’s unified dashboards, allowing retailers and advertisers to evaluate performance across all media types in one place.

Key Metrics Include:

• ROAS, CTR, CPV, Engagement Metrics
• Attribution paths from Offsite → Onsite → Conversion
• Spend pacing vs. benchmark performance
• Brand and category-level performance insights
• Audience segmentation and outcome analysis

📊

All reporting is surfaced within Zitcha—there’s no need to log into Meta’s ad platforms.

Why Meta Matters in Retail Media

Meta remains one of the most powerful channels for driving awareness, engagement, and conversion beyond a retailer’s owned environments.
Zitcha brings this capability into a retailer-first ecosystem—linking campaign delivery, audience data, and results under one roof.

By activating Meta ads through Zitcha, networks can:

• Extend their reach to highly engaged audiences
• Use first-party data to drive performance
• Attribute outcomes across every touchpoint—onsite, offsite, and in-store

Zitcha gives retailers and advertisers a consistent, data-secure, and measurable way to run Meta campaigns at scale.