Overview

The Notifications Preference Centre informs users about important, time-sensitive actions across the platform. Notifications are available in both Planning and Orders (Zitcha 1.0) workflows, and users can choose when and how they want to be notified.

The notification system helps:

Streamline approval workflows
Reduce manual follow-ups
Keep users informed of key actions across campaign planning and order execution

What’s Currently Available

Features

Feature	Description
In-App Alerts	Delivered in the Zitcha interface via the notification tray.
Email Alerts	Sent to users based on their selected preferences.
Notification Preferences Page	Allows users to choose in-app and/or email alerts.
Role-Based Targeting	Alerts are only sent to users with relevant permissions.
Branded Email Styling	Email alerts use your network’s branding (if configured).

Configurable Alert Types

Below are the alert types users can toggle on or off in the Notification Preferences Centre.

Planning Notifications

Planning notifications support both in-app and email delivery.

Users only see alert types they are eligible for based on their permissions.

Ad Set Lifecycle Alerts

Alert Name	Trigger	Network	Advertiser	Permissions
Ad Set Approval Required	When an Ad Set is submitted for approval, including re-approval for Reserved Ad Sets.	✔		Network users with ad set approval permissions
Ad Set Approved	When a new or Reserved Ad Set is approved.		✔	Advertiser users with plan update permissions
Ad Set Rejected	When a new or Reserved Ad Set is rejected.		✔	Advertiser users with plan update permissions
Ad Set Paused	When an Ad Set is paused by a Network user.	✔	✔	Ad Set owners
Ad Set Resumed	When an Ad Set is resumed.	✔	✔	Ad Set owners
Ad Set Cancelled	When an Ad Set is cancelled (with or without a refund).	✔	✔	Relevant plan / refund permissions
Ad Set Delivered	When an Ad Set has been delivered.	✔	✔	Ad Set owners
Ad Set Ended	When a Network user manually ends a live Ad Set early.	✔	✔	Ad Set owners
Ad Replaced	When an Ad is replaced in an Ad Set.		✔	Advertiser users linked to the Ad Set

Additional behaviour

Network users opted into Ad Set Approval Required also receive alerts when Reserved Ad Sets are submitted for re-approval.
Advertiser users with plan update permissions can enable notifications for approvals and rejections.

Orders Notifications

Orders notifications are email only.

Event	Description
Live Order Edited	Notifies when a live order is edited.
New Order	Notifies when a new order is created.
Order Accept Changes	Alerts when an order requires acceptance of changes.
Order Approved	Alerts users when an order is approved.
Order Completed	Notifies when an order completes.
Order Edited	Notifies when an order is edited.
Order Live	Notifies when an order goes live.
Order Rejected	Alerts when an order is rejected.
Order Review Requested	Notifies when an order review is requested.

Export Notifications (System-Level)

Export notifications are automatic and cannot be turned off.

These appear when users export items such as Plan Details or Ad Set Information.

Users who initiate an export receive:

A confirmation that the export has started
In-app notifications (if enabled organisation-wide) when the export:
- starts
- completes
- fails
An email notification containing:
- a CSV download link, or
- an error message if the export fails

These notifications ensure users can reliably track export progress and retrieve files.

How to Manage Notification Preferences

Retailers (Network Users)

Open Settings in the left-hand navigation
Select Notifications
Toggle email and in-app notifications on or off

Settings save automatically.

Advertisers

Click the bell icon in the top-right corner
Select More options (⋮) → Notification Preferences
Toggle email and in-app notifications

Users only see notifications they are eligible to receive based on permissions.

💡New alerts will appear in the Notification Preferences Centre as they are released.

Request Access

To enable Notifications Preferences for your network, activate it for specific users, or join the beta testing group for upcoming alert types, contact your Customer Success Manager.