Brand Stores
Brand Stores offer retailers and suppliers a dedicated destination to showcase product ranges, campaigns, and seasonal promotions. They give shoppers a curated, immersive brand experience within the retailer’s ecosystem.
Specs
- Navigation Image: JPEG/PNG, max 5MB, width 2640px, dynamic height (742px recommended).
- Single Image Block: JPEG/PNG, 2640x1485px (16:9) or 2640x742px (32:9), max 5MB.
- Multiple Image Block: JPEG/PNG, 1288x1288px per image (1:1 recommended), max 5MB.
- Video Block: MP4/WEBM, max 100MB, up to 1920x1080px, thumbnail 3840x2160px, max 5MB.
- Product Grid: Responsive layout (mobile: 2 products per row, tablet: 3, desktop: 4).
Best Practices
Key Design
- Use high-quality images and ensure branding is consistent across blocks.
- Prioritize mobile-optimized layouts for a seamless experience on all devices.
Key Messaging
- Lead with a shopper benefit or exclusive value.
- Keep messaging simple, clear, and aligned to the brand story.
Guidelines
- Include navigation as the first block on every page.
- Refresh creative and featured products seasonally to stay relevant.
- Use single and multiple image blocks to highlight promotions or collections.
- Feature exclusive or seasonal product sets prominently in the product grid.
- Incorporate video to drive engagement and increase time-on-page.
- Use consistent URLs and clear page names to help shopper navigation.
- Review performance metrics regularly to optimize layouts and content.
Tips & Tricks
- Mix single and multiple image blocks to add variety and showcase depth.
- Feature seasonal or exclusive product collections in the grid for higher impact.
- Incorporate video to build engagement and storytelling.
- Use clear naming conventions for navigation to keep the shopper journey simple.
Pro Retail Media Tip
Highlight exclusive products or offers available only through the retailer’s Brand Store. This not only increases shopper engagement but also drives higher conversion.
Updated about 2 months ago