Google

Zitcha enables retailers and advertisers to activate offsite Google campaigns directly within the platform, extending the reach of retail media across Search, Performance Max, and YouTube.

Through a single connected workflow, networks can sell, manage, and measure Google ad campaigns using retailer first-party data for powerful targeting, improved efficiency, and end-to-end visibility.

How It Works in Zitcha

Zitcha integrates with Google Ads and Google Merchant Center, allowing networks to manage all offsite Google media through the Orders / Zitcha 1.0 Interface.
Campaigns are configured, approved, and measured in one place — no need to use separate ad accounts or external tools.

Zitcha currently supports the facilitation of offsite campaigns across:

• Google Responsive Search Ads
• Google Performance Max Campaigns
• YouTube Short Form & Bumper Ads

Ad Type Overview

All campaign types are planned, configured, and managed through the Orders / Zitcha 1.0 Interface, giving networks and advertisers full visibility of budgets, audiences, and results.

Key Capabilities

For Networks

• Sell offsite Google ad inventory across Search, Performance Max, and YouTube formats.
• Enable advertisers to select audience targeting options, including:
  • Location targeting (country, region, or city)
  • Interest-based targeting (In-Market Audiences and Affinity Groups)
  • Custom audiences using retailer-provided data
• Share remarketing audiences directly from Google Ad Accounts for precise targeting.
• Allow advertisers to save and reuse audience templates within Zitcha.
• Connect Google Merchant Center to automatically sync product feeds for product-based campaigns.
• Provide real-time campaign visibility and performance tracking once campaigns are live.
• Offer campaign creative previews directly within Zitcha for Search, Performance Max, and YouTube formats.

For Advertisers

• Purchase Google ad placements across Search, Performance Max, and YouTube through retailer networks in Zitcha.
• Select campaign objectives aligned to awareness, traffic, or sales goals.
• Choose targeting criteria including location, interest, and affinity groups.
• Upload creatives and preview campaigns within the Orders / Zitcha 1.0 Interface.
• Reuse audience targeting templates for future campaigns.
• Access unified performance reporting across all media types.
• Upload:
  • 6-second videos for YouTube Bumper Ads
  • 15-second or shorter videos for Non-Skippable Short Form Ads
  • 16-second or longer videos for Efficient Reach Short Form Ads

Audience and Targeting Options

Zitcha provides a rich set of targeting capabilities for Google campaigns:

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Retailer first-party data powers all audience segments, ensuring relevance, privacy, and control.

Measurement and Reporting

Zitcha consolidates all Google campaign results into unified dashboards, giving retailers and advertisers clear insight into performance across Search, Performance Max, and YouTube.

Key Metrics Include:

• ROAS, CTR, CPV, and Engagement Metrics
• Attribution paths from Offsite → Onsite → Conversion
• Spend pacing and efficiency benchmarks
• Audience and category-level performance insights

All metrics are displayed within Zitcha’s reporting environment, ensuring consistency and transparency across every campaign type.

Why Google Matters in Retail Media

Google’s network offers unmatched reach across the open web, video, and search intent moments.
By integrating directly into Zitcha, Google campaigns become part of a connected retail media ecosystem — where audience data, creative, and reporting live together in one place.

Retailers can use Zitcha to:

• Extend reach across Google’s network without losing audience control
• Deliver measurable performance using retailer first-party data
• Manage all offsite campaigns through one unified interface

Zitcha makes it easy to connect awareness, consideration, and conversion across Google’s ecosystem — all while keeping retail data secure and performance insights centralised