Offsite
Learn how Zitcha enables retailers to activate Offsite campaigns across Meta and Google using their own first-party data, unified budgets, and a single, retailer-controlled platform.
Zitcha’s Offsite solution empowers retailers to activate media campaigns across Meta and Google using their own first-party data without needing external agency management, new contracts, or multiple ad accounts.
Offsite advertising allows retailers and brands to reach customers beyond owned channels, connecting the dots between digital engagement, online sales, and in-store conversions, all managed from a single platform.
How It Works in Zitcha
Zitcha simplifies the complexity of offsite campaign management by integrating directly with major media ecosystems and automating every step from setup to reporting.
Platform Integrations
- Connects directly to Meta (MPA, DPA, Carousel) and Google (Search, Performance Max, YouTube)
- No additional contracts or manual setup required
- Campaigns are managed entirely within Zitcha
Data and Targeting
- Retailers use their own first-party data for precise audience segmentation and lookalike modelling
- No external data sharing — all targeting stays retailer-owned
Budgeting and Funding
- Campaigns are funded through Wallets, supporting both brand-funded and retailer-funded activations
- Unified budgeting ensures consistency across onsite, offsite, and in-store campaigns
Workflow and Execution
- Campaign workflows are built into Zitcha, so there’s no need for separate ad accounts or tools
- Approvals, budgeting, and reporting are handled through familiar Zitcha interfaces
Reporting and Insights
- Performance data flows directly into unified dashboards
- View offsite results alongside onsite and in-store metrics to understand full-funnel impact
What Sets Zitcha Apart
| Advantage | What It Means |
|---|---|
| Retailer-Owned Audiences | Your data stays under your control — never shared externally |
| Zero New Contracts | Zitcha manages all platform integrations for Meta and Google |
| Unified Budgets | Manage and track all ad types through a single Wallet |
| Full-Funnel Attribution | Connect offsite ads to onsite engagement and in-store purchases |
| Flexible Funding | Supports both brand-funded and retailer-funded activatio |
Measurement and Reporting
All offsite campaign performance data is automatically surfaced within Zitcha — no need to log into Meta or Google.
Available Metrics:
- ROAS, CTR, CPV, Engagement Metrics
- Attribution paths (Offsite → Onsite → Conversion)
- Spend pacing versus outcome benchmarks
- Brand or category lift analysis
- Audience performance insights
Unified measurement provides a complete picture of campaign effectiveness across every channel.
Why It Matters
Offsite advertising bridges the gap between awareness and conversion.
With Zitcha, retailers can extend reach, protect data ownership, and drive measurable results — all within one retail media platform.
By centralising offsite activation and reporting, Zitcha eliminates operational silos and gives both retailers and brands full transparency into performance, spend, and return.
Updated about 1 month ago