YouTube Bumper Ads

YouTube Bumper Ads are short, impactful video ads designed to capture attention quickly and drive brand recall. With only six seconds to deliver a message, clarity and bold visuals are essential.

Specs

File Type: AVI, QuickTime, Windows Media, MP4, or MPEG
Max File Size: 1GB
Duration: 6 seconds
Aspect Ratio: 16:9 (preferred), 4:3 supported
Resolution: Minimum 640x360 px; recommended 1920x1080 px
Frame Rate: 30 FPS
Audio: AAC or MP3

Best Practices

Key Design

Mobile-first: prioritize clear, high-contrast visuals.
Display logos and brand colors prominently.
Avoid visual clutter, keep the layout bold and simple.

Key Messaging

Focus on a single, clear product feature or value proposition.
Use strong visuals to capture attention instantly.
Keep the message short and direct.

Guidelines

Capture attention within the first second.
Use high-contrast text and bold imagery.
Rotate creative regularly to prevent ad fatigue.
Pair bumper ads with longer video formats for storytelling.
Align tone and style with the brand’s identity.

Tips & Tricks

Use humor or emotional hooks to improve recall.
Test different creatives to discover what resonates with the audience.
Refresh creative regularly to maintain engagement.

Pro Retail Media Tip

Include the retailer’s name or promotion in the creative to boost trust and encourage clicks or store visits — for example, “Shop now at [Retailer]”.