Platform Overview

The Zitcha Platform is built to bring retailers and advertisers closer together, making retail media simpler to plan, execute, and measure. At its core, Zitcha reflects the natural rhythm of a retail media partnership — from commercial agreements through to campaign delivery.

The platform is structured around four key components: Plan, Wallet, Ad Set, and Ad. Together, they connect high-level agreements with day-to-day execution in one unified system.

1. Plan: The Digital Joint Business Plan

Every partnership between a Network and Advertiser starts with a Plan. This captures the agreed spend, ad types, and performance goals between both parties, essentially, the digital version of a Joint Business Plan (JBP).

In Zitcha, the plan is more than a document. It’s a living framework that ties spend, objectives, and execution together, ensuring that what’s agreed at the commercial level flows directly into campaign activation.

2. Wallet: Controlled Budgets, Ready to Spend

Once a plan is in place, budgets need to be locked in and managed. This is where Wallets come in.

A Wallet is a store of committed value within a plan. Retailers configure wallets based on the terms they’ve agreed such as JBP allocations, Terms of Trade, or Over-and-Above spend, and make them available to advertisers.

When building campaigns, advertisers simply select the wallet that funds their activity. This ensures clarity, prevents overspend, and provides both sides with visibility into how budgets are being used.

3. Ad Set: Campaigns with Structure

With wallets in place, advertisers can activate campaigns through Ad Sets.

An Ad Set is a group of ads that share a single objective and common properties such as goal, placement, media type, audience, schedule, and budget. Each Ad Set is tied to one placement (e.g., homepage banner, offsite social) and one media type (e.g., Sponsored Products, Display).

This structure ensures campaigns remain focused, measurable, and aligned to agreed objectives while still allowing flexibility for advertisers to run multiple Ad Sets across different placements or formats.

4. Ad: The Creative Execution

At the final level are the Ads themselves the individual creative units delivered to customers.

Whether it’s a sponsored product tile, a category banner, or an offsite display ad, each Ad connects back to its Ad Set, Wallet, and Plan. This gives retailers and advertisers full transparency across the chain, from creative execution all the way up to strategic commitments.

Why It Matters

By unifying commercial agreements, budget control, and campaign delivery in one system, Zitcha eliminates the friction that often slows down retail media.

• For retailers: tighter control, better visibility, and more efficient revenue management.
• For advertisers: clarity, speed, and the ability to activate against agreed budgets with confidence.

The result: a retail media network that’s not only easier to manage, but also more transparent, collaborative, and profitable.