Managed Partner Ads (MPA)

Managed Partner Ads (MPA) connect retailer catalog feeds with Meta’s ad ecosystem. By linking directly through Meta’s MPA setup, retailers and brands can run scalable, dynamic campaigns with consistent attribution and audience targeting.

Specs

• Feed Requirements:
  • Retailer and brand must be linked via Meta’s MPA setup.
  • Audience targeting, creative approval, and attribution rules must be aligned between retailer and brand partner.

Best Practices

Key Design

• Mobile-first creative: use bold imagery and large, clear text.
• Maintain consistent branding between retailer and product.
• Keep visuals simple, ensuring product benefits stand out.

Key Messaging

• Lead with product benefits or promotions.
• Include the retailer’s name wherever possible to build trust and relevance.

Guidelines

• Limit text to under 20% of the creative.
• Refresh creative every 4–6 weeks to avoid ad fatigue.
• Test both video and image ads for performance insights.
• Apply Dynamic Creative for automatic optimization.
• Align creative with the retailer’s seasonal campaigns or promotions.
• Monitor frequency and refresh regularly to maintain engagement.

Tips & Tricks

• Use retailer-branded creative to increase shopper trust.
• Leverage video versus static images to see which drives better performance.
• Keep the product feed complete, accurate, and refreshed.
• Test multiple creative variations and monitor performance metrics closely.

Pro Retail Media Tip

Personalisation is key. Dynamic Ads automatically tailor content to shopper intent. A clean, complete, and frequently refreshed product feed is essential for driving sales and improving ROAS.