In-Store Advertising (via Broadsign)

In-Store Digital Screens (Broadsign Integration)

Zitcha supports In-Store Digital Out-of-Home (DOOH) advertising through a direct integration with Broadsign, enabling retail networks to sell and manage digital screen inventory within their physical stores.

Campaign booking, pricing, and creative approvals are managed in Zitcha, while Broadsign powers playback, loop management, and proof-of-play data across in-store screens. This allows in-store media to be planned and sold using the same core workflows as the rest of the retail media network, while execution remains within Broadsign’s infrastructure.

How the Integration Works

Campaigns are created and approved in Zitcha. Once approved, campaign and creative details are synchronised with Broadsign for delivery across the configured in-store screen network.

• Zitcha manages booking, pricing, creative validation, approvals, and placement configuration
• Broadsign manages playback, loop scheduling, screen delivery, and proof-of-play data

Emergency content removal and guaranteed campaign controls are handled directly within Broadsign Control.

Inventory Structure and Placement Selection

In-store inventory is offered via retailer-defined placements that map to screen groupings or tags configured in Broadsign (for example by format, zone, or logical grouping).

• Advertisers do not select individual physical screens directly
• Placement filters reflect the screen groupings defined by the retailer in Broadsign
• All advertisers have access to the inventory the retailer has made available in Zitcha
• Retailers cannot restrict specific placements to specific advertisers

This approach enables controlled inventory access while aligning with Broadsign’s screen management model.

Booking Model and Availability

Slot and Frequency Model

• Bookings are sold as a frequency buy of one slot per loop
• Slot duration is configured by the retailer during integration setup
• Slot duration aligns with the loop policy defined in Broadsign

Each booking supports multiple creative assets, which rotate through the loop during the booked period.

Booking Windows and Timing

• Advertisers can book using:
  • Flexible start and end dates, or
  • Predefined calendar periods configured by the retailer
• Inventory availability is presented in a calendar-based view
• Booked dates cannot be modified once approved without manual intervention

Pricing Model

• Fixed pricing only is supported
• Rates can be configured by the retailer as:
  • Daily, weekly, fortnightly, or monthly rates, or
  • Fixed rates for predefined calendar periods
• Rates can vary across different time periods
• Discounts can be applied manually at booking time

Auction-based pricing, CPM buying, share-of-voice, or performance-based pricing are not currently supported.

Booking With or Without Creative

Advertisers may place bookings with or without creative, depending on retailer configuration.

• Creative can be uploaded at the time of booking or added later
• All creative must be approved before campaign playback
• Campaigns will not run without final creative approval

Approval Flow

Retailers retain full control over approvals, including changes to live campaigns.

Creative Assets and Rotation

• Each booking supports one slot per loop
• Advertisers can upload multiple creative assets per booking
• Assets rotate automatically through loops during the booked period
• Loop timing and playback order are controlled by Broadsign

Creative Specifications and Validation

Retailers define supported asset formats and dimensions based on their Broadsign setup.

Zitcha enforces creative validation during Ad Set creation, including:

• Asset dimensions and aspect ratio
• File type and file size
• Video duration
• Maximum number of assets per booking

Non-compliant assets are rejected and cannot be submitted for approval.

Targeting and Coverage

• In-store campaigns run across the placements selected at booking
• Audience targeting and customer segmentation are not currently supported
• Campaign delivery is based on screen groupings, not individual store or screen selection

Reporting and Proof of Play

• Campaign delivery data is sourced from Broadsign
• Limited proof-of-play metrics (such as number of plays) may be made available by the retailer
• Real-time delivery visibility within Zitcha is not currently available
• Closed-loop reporting and sales attribution are not supported

All booking and campaign details remain visible in Zitcha for review and reconciliation.

Retailer Configuration Options

Retailers configure their in-store offering in Zitcha to align with their Broadsign setup.

Screen Formats

• Portrait
• Landscape
• Combined or bundled formats

Operational Controls

• Slot duration aligned with Broadsign loop settings
• Creative approval rules and lead times
• Creative upload deadlines, surfaced in advertiser dashboards
• Emergency content removal managed via Broadsign Control

Why It Matters

Zitcha’s Broadsign integration enables retailers to monetise in-store screens using a controlled, fixed-price booking model aligned with their existing Broadsign infrastructure.

Retailers gain a consistent way to sell and manage in-store inventory alongside onsite and offsite media, while advertisers benefit from a familiar booking and approval experience across the retail media network, all managed through Zitcha.