Bespoke Advertising

Zitcha brings structure and scalability to every part of your retail media business — even formats that fall outside traditional digital channels.

From aisle fins and catalogues to influencer programs and live events, Zitcha turns previously manual, bespoke opportunities into repeatable, trackable, and reportable campaigns.

Everything lives in one place, no matter the format.

How It Works in Zitcha

Bespoke formats are managed through configurable media types within the platform, giving networks complete flexibility to define, plan, and monetise their unique inventory.
No custom development is required — each format is created, approved, and tracked through Zitcha’s standard planning and reporting workflows.

Zitcha acts as the central source of truth for your entire retail media operation, ensuring every activation, whether digital or physical, follows the same transparent governance model.

What’s Possible

Zitcha supports an unlimited range of bespoke media formats, including:

• Aisle fins, wobblers, and end caps
• Print catalogues and flyers
• Store radio and live events
• Influencer or content integrations
• External media sales via agency partners

These formats can be defined, sold, and reported through the same intuitive interface that manages digital and offsite channels.

💡

If you can monetise it, Zitcha can organise it.

Key Capabilities

For Networks

• Configure and manage bespoke media types directly in Zitcha.
• Plan, approve, and report on all campaign formats in a single workflow.
• Standardise pricing, approvals, and reporting for every activation.
• Track bookings and campaign delivery alongside digital, offsite, and in-store activity.
• Maintain governance and transparency across both structured and custom media offerings.

For Advertisers

• Access a clear, consistent view of all available media formats — from shelf wobblers to social collaborations.
• Submit, review, and approve campaigns using one connected interface.
• See performance and delivery data across every activation, including bespoke media.
• Collaborate with retailers to build campaigns that combine physical, digital, and experiential media.

Trade formats often feel fragmented or undervalued. Zitcha changes that.
By providing structure and visibility for all types of media, the platform helps retailers turn bespoke opportunities into scalable, data-driven revenue streams.

Your inventory. Your offering.
Our platform to organise, track, and scale it all.