Sponsored Products
Overview
Zitcha’s Sponsored Product Ads appear natively within a retailer’s onsite search and category results, surfacing the most relevant products to shoppers at the exact moment of intent. Unlike fixed-placement banner ads, Sponsored Products are performance-oriented—sold on a cost-per-thousand-impressions (CPM) basis and fuelled by real-time relevancy signals.
Why Sponsored Products Work
For Retailers
- Monetize high-intent search traffic without disrupting the shopper journey.
- Fixed CPM model keeps revenue predictable and margin friendly.
- Built-in pacing safeguards budget delivery and shopper experience.
For Advertisers
- Win the digital shelf by surfacing products in the top results customers browse.
- Ideal for launches, promos, or always-on brand defence—no feed or SKU dependency headaches.
- Automatic rotation ensures all SKUs in the ad set get fair visibility over the campaign life
Who can create a Sponsored Product?
Roles & Permissions
The ability to create and manage onsite campaigns is tied to specific roles within Zitcha. To learn about roles visit: Identify & Access Management
- Plan Creator - Can start new media plans and add onsite campaigns.
- Plan Editor - Can edit existing campaigns
- Plan Manager - Full control: create, edit, submit, approve, archive, and view metrics.
- Plan Viewer - Can view existing plans and campaign details.
- Discounts Manager - Required for campaigns with promotional pricing or codes.
Note: Role Managers can update these permissions in the admin panel.
We’re still building this one out.Detailed documentation for this feature is coming soon.
Thanks for your patience while we make sure it’s accurate and easy to follow
Updated 23 days ago