Brand Stores

This feature allows for fully customisable mixed-media pages to be easily created, approved, and measured via Zitcha.

Overview

Brand Stores give suppliers and brands the flexibility to build engaging experiences on a retailer’s site without needing deep technical involvement.
Retailers maintain control through configurable workflows, approvals, and scheduling, while brands manage their own creative assets and product presentation.

Brand Store Workflow

The Brand Store lifecycle follows four key stages:

1. Create Pages – Build out pages within the store and structure navigation.
2. Add Content – Upload creative assets, videos, and products to populate each page.
3. Request Approval – Submit the store for retailer review and approval.
4. Track Metrics – Once live, view impressions, clicks, conversions, and video performance.

Managing Brand Stores in Zitcha

Access Brand Stores

From your Zitcha dashboard, select Brand Stores from the left-hand menu.

Dashboard Navigation

The dashboard lists all supplier Brand Stores.
You can:

• Filter by status (new, draft, approved, live)
• Filter by supplier
• Search by keyword

Each store consists of multiple pages. Pages include content blocks (images, videos, or product grids).
To begin editing, click View Store under the Actions column.

Creating a New Brand Store

1. Click + Create New Brand Store from the menu.
2. Select the Supplier the store is intended for.
3. Provide a Name and Base URL (this must be whitelisted in your website configuration).
4. Select the Daily Store Cost, which determines the supplier’s charge for running the page.
5. Schedule Live Dates — the total cost is automatically calculated and invoiced upfront upon approval.
6. Choose a Wallet for payment.
7. Click Create Store to finalise and grant suppliers access to add content.

Building Your Brand Store

1. Create Pages

• Click Edit in the top-right corner to enter edit mode.
• Click + Add Page and provide:
  • Page Name – visible title in navigation (max 20 characters)
  • Sub-URL – appears in the browser (no spaces or special characters)
• Click Save.
• Reorder pages by dragging and dropping tiles.

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Each store can contain multiple pages, allowing flexible campaign storytelling and category segmentation.

2. Add Content

Select the page you wish to edit and click + Add Block.
Choose from available content block types:

• Navigation – Page header with optional image.
• Single Image – One hero image, linkable internally or externally.
• Multiple Image – Two images side-by-side for visual variety.
• Product Grid – Displays a grid of products; layout adjusts by device.
• Video – Embedded video player with thumbnail preview.

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The first block on each page should be a Navigation block to ensure consistent structure.

Content Block Specifications

Navigation Block

• Adds a site-wide navigation bar (auto-populated from page list).
• Optional header image above the nav bar.

Creative Guidelines

• Format: JPG or PNG
• Max size: 5MB
• Width: 2640px
• Height: dynamic, ~742px (32:9 ratio recommended)

Single Image Block

• Upload one image per block.
• Optional link to another Brand Store page or an external URL.

Creative Guidelines

• Format: JPG or PNG
• Max size: 5MB
• Width: 2640px
• Height: 1485px (16:9) or 742px (32:9) recommended

Multiple Image Block

• Two images displayed side by side.
• Add call-to-action text directly into the creative if needed.

Creative Guidelines

• Format: JPG or PNG
• Max size: 5MB per image
• Width: 1288px
• Height: 1288px (1:1 ratio recommended)

Ensure both image dimensions match for even rendering.

Video Block

• Upload MP4 or WEBM videos.
• Include a thumbnail (required).
• Videos play on click and do not autoplay.

Video Guidelines

• File size: 100MB max
• Resolution: up to 1920×1080

Thumbnail Guidelines

• Format: JPG or PNG
• Max size: 5MB
• Resolution: up to 3840×2160
• Must match video aspect ratio

Product Grid Block

Displays a flexible grid of product tiles.

Layout Adjusts Automatically

• Mobile: 2 per row
• Tablet: 3 per row
• Desktop: 4 per row

Steps

1. Click + Attach Products to select items.
2. Reorder tiles via drag-and-drop.
3. Click Save to confirm selections.

Requesting Approval

When all pages and content are complete, click Save, then Request Approval.

• Zitcha checks that all required fields are completed.
• Optionally, add comments (up to 1000 characters) for the retailer.
• Click Request Approval to send the store for review.

Retailers will receive a notification to review and either Approve or Provide Feedback.

Providing Feedback & Approvals

To review a submitted Brand Store:

1. Navigate to Brand Stores → View Store.
2. From the dropdown next to Edit, choose:
   • Provide Feedback – Add up to 1000 characters of comments for required changes.
   • Approve – Confirm store cost and Wallet allocation.
3. Once approved, the Brand Store will go live automatically on its scheduled dates.

Tracking Metrics

Once a Brand Store is live, performance data can be viewed under the Metrics tab.
Metrics include:

Store-Level

• Impressions
• Clicks
• Conversions

Granular Breakdown

• Page-level metrics
• Content block performance
• Product-level insights

Video Metrics

• Impressions
• Plays
• Completion rates (25%, 50%, 75%, 100%)

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The Metrics tab is being progressively rolled out.

For now, contact your Customer Success Manager for detailed Brand Store performance reports.

Availability

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Note: Brand Stores is an optional feature.
If your instance does not currently show Brand Stores in the left-hand menu, please contact your Customer Success Representative to enable it as part of your Retail Media offering.