Web Banners

Web banners are a core component of onsite retail media, creating high-visibility opportunities to connect shoppers with featured products, categories, or promotions.

Specs

• Placement: Determined by retailer (homepage, category pages, search results).
• File Types: JPEG, PNG, GIF.
• Dimensions & File Size: Defined by retailer, with Zitcha enforcing validation rules per placement.
• Carousel Support: Supported, number of slots defined by retailer.

Best Practices

Key Design

• Use high-quality, product-focused imagery.
• Ensure branding is clear and consistent.

Key Messaging

• Highlight unique selling points or promotions.
• Keep text concise and compelling.

Guidelines

• Align creative with retailer specifications.
• Refresh content regularly to reflect current offers.

Tips & Tricks

• Optimize placement to align with shopper intent.
• Test variations of headlines and images to refine performance.
• Monitor performance with reporting metrics.
• Coordinate with promotions to match broader campaigns.
• Leverage retailer data for precise targeting.

Pro Retail Media Tip

Integrate sponsored products with other onsite media like display banners. This creates a cohesive journey that moves customers from discovery through to purchase.