Inventory Management

Inventory refers to the advertising space available for advertisers to purchase across a network’s physical or digital environments. This could include banner placements on a website, screens in a store, or other owned media assets.

Zitcha’s Inventory Management feature centralises how networks view, plan, and allocate these media placements in one visual interface.

Overview

The Inventory Management view provides a single, real-time perspective of all available and booked media placements across a retail network.

By visualising supply across channels and time periods, networks can plan strategically, prevent overbooking, and ensure every available space is used efficiently.

This view is designed to:

• Improve transparency across teams
• Simplify manual coordination
• Provide a clear picture of current and upcoming campaign activity

Key Capabilities

As a Network User, You Can

• View All Available Media Placements
  See every available space across your fixed or flexible schedule inventory.

• Visualise Inventory in a Calendar View
  Media types and placements are listed vertically, while defined calendar periods appear horizontally.

• Use Colour-Coded States
  Easily distinguish between pending, live, completed, or available inventory.

• Identify Booked Slots
  View which advertiser or supplier has booked a given placement.

• Filter and Navigate Easily
  Filter by media type, placement, or date range, and scroll across calendar periods.

• Plan Directly from the Table
  Add new ad sets to existing plans directly from the inventory view.

• Edit and Manage Inline
  Update ad set dates via drag-and-drop functionality (with confirmation prompts to prevent accidental updates).

• Approve Ad Sets from the Timeline
  Approve pending ad sets directly within the inventory view.

• Monitor Gaps or Clashes
  Identify overbooked or underutilised spaces at a glance.
  (Note: Clashes from multi-location bookings made with the multiselector must still be managed manually.)

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Advertisers currently do not have access to the inventory timeline. This feature is coming soon

Why It Matters

Inventory Management helps networks transform retail media operations from reactive to proactive.
With a single unified view, teams can:

• Plan media more strategically across physical and digital assets
• Prevent double-booking and improve utilisation
• Streamline the approval and update process
• Support data-driven forecasting and sales conversations

By connecting Inventory directly to the Planning Engine, Zitcha ensures that every media space, schedule, and placement is visible, trackable, and revenue-ready.