Sponsored Products

Sponsored Products are a powerful way to drive visibility across a retailer’s site, appearing in search results, category pages, and even the homepage. They provide a direct path to purchase by featuring product listings prominently to shoppers already browsing.

Specs

Content Source: Product images, titles, prices, and availability are automatically pulled from the retailer’s product feed.
File Types/Dimensions: Defined by the retailer’s feed specifications (no manual creative upload required).
Placement: Determined by retailer (search results, category pages, homepage, etc.).

Best Practices

Key Design

Optimize product titles and imagery within the retailer’s feed.
Ensure consistent, high-quality product photography.

Key Messaging

Use benefit-led product names to emphasize shopper value.
Display clear and accurate pricing.
Align feed content with current promotions.

Guidelines

Keep the product feed updated with accurate stock and pricing.
Review feed quality regularly to maintain performance.
Incorporate promotional details (e.g., discounts, exclusives) into product feed data.

Tips & Tricks

Keyword optimization: Include relevant search terms in product titles.
Leverage promotions: Highlight sales and exclusive offers in the feed.
Monitor feed health: Audit regularly for errors, missing data, or inconsistencies.
Align with campaigns: Coordinate product selection with retailer promotions, seasonal events, or themed campaigns.
Test placement options: Use performance reporting to identify the highest-converting placements.

Pro Retail Media Tip

Your product feed is your creative. A clean, accurate, and regularly optimized feed is essential to driving visibility, clicks, and conversions.