Retail Media Fundamentals
Clear, practical guides to how retail media works, what each format is designed to deliver, and how to measure success across the shopper journey.
Retail Media Fundamentals is a collection of guides designed to explain how retail media works in practice, not just in theory.
This section covers the foundational concepts behind retail media, including shopper behaviour, decision-making, ad formats, and measurement. It is intended to help brands and agencies understand what different retail media formats are designed to achieve, where they sit in the shopper journey, and how success should be evaluated.
The goal is to build a shared understanding of retail media outcomes, set the right performance expectations, and provide a common language for retailers, brands, and partners.
Updated 20 days ago