Onsite

Onsite media covers all paid advertising placements that appear on your owned digital properties from homepage banners and sponsored product listings to brand store pages.

These high-intent placements are the cornerstone of a strong retail media network, turning your site traffic into measurable revenue while enhancing the shopping experience.

How It Works in Zitcha

Zitcha brings structure and efficiency to onsite retail media by managing the full process from setup to reporting in one platform.

1. Retailers define placements within Zitcha (e.g. homepage banners, search results, brand store modules).
2. Brands upload creatives and submit campaigns directly through the platform.
3. Campaigns are funded via Wallets, with approval workflows following your configured validation rules.
4. Live campaigns are monitored in real time, with spend and performance insights visible across every placement and media type.

The result: a connected, automated workflow that keeps operations streamlined and campaigns fully transparent.

What Sets Us Apart

Zitcha’s onsite engine is built specifically for retailers, giving you full control over inventory, approvals, and performance — all without compromising shopper experience.

• Flexible pricing models — fixed-rate or dynamic, by day or campaign period
• Clash management and creative validation built in
• Placement-level rules to safeguard user experience and brand integrity
• Unified reporting across banners, sponsored products, and brand store modules
• AI-driven relevancy model ensures every shopper sees the most relevant ad at the right time

Measurement & Reporting

Zitcha gives retailers and brands a complete view of onsite performance, from creative-level metrics to financial reconciliation.

Metrics Available:

• Impressions, Clicks, CTR, CPC, CPM
• ROAS for product-linked placements
• Placement yield by format and slot
• Spend and performance insights refreshed every 6 hours

All data aligns seamlessly with Wallet spend and plan-level reporting, keeping your onsite media financially and operationally transparent.