Meta Image & Video Ads

Meta Image and Video Ads are versatile formats for building awareness, driving engagement, and supporting conversion campaigns. They allow retailers and brands to showcase products with strong visuals, storytelling, and clear calls-to-action.

Specs

• Formats: Single image or video.
• Image Requirements: High-resolution JPEG or PNG, aligned with Meta and retailer specifications.
• Video Requirements: MP4, MOV, or GIF with recommended 1080x1080 (square) or 1080x1920 (vertical) resolution.
• Duration: Short-form videos (6–15 seconds) recommended for higher completion rates.

Best Practices

Key Design

• Prioritize mobile-first creative with bold, high-contrast visuals.
• Keep branding consistent and clearly visible.
• Use lifestyle imagery to build context alongside product visuals.

Key Messaging

• Lead with product benefits or seasonal promotions.
• Use short, compelling copy that aligns with shopper needs.
• Add clear calls-to-action such as “Shop Now” or “Discover More.”

Guidelines

• Capture attention in the first 3 seconds with strong visuals.
• Keep video ads concise and focused.
• Refresh creatives every 4–6 weeks to maintain engagement.
• Test square vs. vertical formats to optimize placement performance.
• Align messaging with current retailer campaigns and events.

Tips & Tricks

• Use subtitles or text overlays for videos to engage viewers watching without sound.
• Test different product storytelling approaches: single hero product vs. collections.
• Pair video ads with static images for broader coverage.
• Leverage Meta’s placement optimization to maximize reach.

Pro Retail Media Tip

Drive relevance by incorporating the retailer’s name or promotions directly in the creative. For example: “Now available at [Retailer]” or “Exclusive [Retailer] Offer.” This builds shopper trust and increases conversion intent.

**