Dynamic Delivery
Deliviring the right products in the right context, powered by Zitcha's evolving Relevancy Framework.
Overview
Zitcha’s Relevancy Framework model makes onsite search smarter, more precise, and tailored to each retail vertical — from fashion to pharmaceuticals.
It enhances shopper experience, reduces manual curation, and gives retailers control over how products surface, ensuring key attributes like colour, size, dosage, or dimensions appear when they matter most.
What It Is & How It Works
Dynamic Delivery is Zitcha’s default ad delivery method, powered by our evolving Relevancy Framework.
- Relevancy is our AI-driven framework for dynamically delivering sponsored products in context with your category.
- It ingests and enriches product data with vertical-specific insights, then generates optimised search terms for keyword matching.
- These enriched terms improve how ads are matched to shopper queries, ensuring products appear in the most relevant contexts — while category paths remain on exact match for precision.
How It Helps Networks
- Better shopping journeys – Customers quickly find the right products for their intent.
- Higher conversions – Accurate search results drive measurable sales uplift.
- Retailer control – Apply relevancy logic your way, instead of relying on a one-size-fits-all engine.
- Future-ready – Today this means AI enrichment. Tomorrow it evolves with historical data, vector matching, and recommender capabilities on the path toward semantic search.
Security & Responsible AI
Our AI-powered framework is built to enterprise-grade compliance standards, ensuring product data remains fully protected.
- Your product data is always your property and is never repurposed for external model training.
- All outputs are generated securely within your environment, with privacy and data integrity guaranteed.
With Zitcha, you get smarter AI-powered search, with privacy and compliance built in.
Next Steps
- Dynamic Delivery powered by the Relevancy Framework will be the default logic applied to all new environments starting August 2025.
- If you have any questions, please contact your Customer Success Lead.
Updated 2 months ago