YouTube Shorts

YouTube Shorts are vertical, mobile-first video ads designed to capture attention quickly. With just a few seconds to make an impact, strong visuals and simple messaging are essential.

Specs

File Type: AVI, QuickTime, Windows Media, MP4, or MPEG
Max File Size: 1GB
Duration: 6 seconds
Aspect Ratio: 9:16 (vertical)
Resolution: Recommended 1080x1920 px
Frame Rate: 30 FPS
Audio: AAC or MP3

Best Practices

Key Design

Mobile-first: use bold, clear visuals optimized for vertical viewing.
Display logos and brand colors prominently.
Use high-contrast imagery and text for clarity.

Key Messaging

Hook the viewer within the first second.
Keep the message simple, clear, and direct.
Focus on a single value proposition.

Guidelines

Refresh creative regularly to maintain engagement.
Use trending music or visual styles to boost relevance.
Leverage bold text and high-contrast imagery.
Rotate creative frequently to avoid audience fatigue.
Test different CTAs to see what drives stronger engagement.
Align creative with the retailer’s promotions or seasonal themes.

Tips & Tricks

Use cultural or seasonal moments to stay relevant.
Experiment with short, punchy CTAs like “Shop Now” or “Discover More”.
Test different creative styles (e.g., product-focused vs. lifestyle-driven).

Pro Retail Media Tip

Reinforce the retailer’s name and promotions in the creative to build trust and purchase intent — for example, “Exclusive at [Retailer]”.