Zitcha is a purpose-built retail media platform designed to unify planning, delivery, and reporting across onsite, offsite, and in-store. Created from day one to reflect how retailers actually operate, Zitcha eliminates silos with a single source of truth, giving retailers visibility, smarter workflows, and more profitable decision-making.

From trade and merchandising to marketing and finance, Zitcha connects the entire retail media network so retailers can scale confidently, protect control, and maximize revenue all from one place.

Zitcha Products

The Zitcha platform is made up of configurable Products and shared Platform Services.

Products are solution-facing capabilities, such as Onsite, Offsite, In-store, Wallets, Inventory, and Planning.
Platform Services are underlying capabilities (e.g. APIs, audience stores, delivery layers) that support one or more products.

Component	Type	Description
Onsite	Product	Placement, targeting, and rendering of onsite media (e.g. banners, sponsored products) across retailer web properties.
Offsite	Product	Placement, targeting, and rendering of offsite media (e.g. Meta, Google) across retailer digital assets.
In-Store	Product	Placement, targeting, and rendering of in-store media (e.g. digital screens) across physical retail environments.
Wallets	Product	Manages retailer and supplier funding allocations, enabling budget control, spend tracking, and transparent reconciliation.
Inventory	Product	Manages retail media supply including available slots, clash management, formats, and conditions for booking or activation.
Planning	Product	Provides tools for campaign planning, clash management, validations, and workflow coordination across teams.
Search API	Platform Service	Enables querying of media network data for dynamic rendering or targeting.
Collect API	Platform Service	Ingests customer data events (pageviews, products, clicks) to power targeting and reporting logic.
SSO	Platform Service	An identity service allowing users to log in with the retailer’s existing identity provider (IdP).