Collect API

The Zitcha Collect API enables Retail Media Networks to feed critical event data, including product updates, page views, impressions, clicks, conversions, and video progress directly into Zitcha.

This network data powers the Onsite Ad Engine, driving both the Zitcha Search API and Zitcha's machine learning algorithms to autonomously enhance ad relevance and campaign performance.

What the Collect API Does

• Centralizes Event Data Provides a single endpoint for sending retail media activity, ensuring all signals flow consistently into Zitcha.

• Supports Key Event Types Handles the full spectrum of data inputs:

  • Page View Events – anchor sessions and link user activity
  • Ad Events – impressions, clicks, conversions, and video progress
  • Product Updates – keep product catalogs current and accurate

• Feeds the Ad Engine Every data point collected strengthens Zitcha's ad serving logic, powering search results, product recommendations, and campaign optimization.

• Enables Machine Learning Collected data continuously trains Zitcha's ML models, improving ad relevance and return on investment over time.

Why It Matters

The Collect API is the foundation of Zitcha's retail media ecosystem By capturing real-time signals about what's available, what's being shown, and how customers are interacting, it enables retailers and advertisers to:

• Measure the complete ad journey, from impression to conversion
• Ensure products and availability are always up-to-date
• Optimize campaigns automatically with data-driven insights
• Maintain a closed loop between retail activity and advertising outcomes