Grow your Retail Media Network on Zitcha's Platform

Zitcha provides a Product Update Endpoint that allows retailers to push their product catalog information to Zitcha's product feed. This guide will walk you through the steps to use the endpoint to update and add products to the Zitcha product feed.

Discover how Zitcha's Planning Engine provides control over media visibility, discounts, approvals, and clashes to ensure transparency and fair management of your network

This page describes Zitcha’s wallet functionality and how it can be used to track commitment and burn down with your linked organisations.

The Zitcha Planning Engine simplifies media planning and execution, centralizing tools for campaign management, workflow optimization, and performance reporting.

This page describes Identity and Access Management (IAM) teams, which define the scope of a users access.

This page describes how Zitcha’s Identity and Access Management (IAM) system works and how you can use it to manage access in the Zitcha platform.

Zitcha's ad placement algorithm balances bid amounts, ad relevance, and pacing to ensure optimal ad visibility and performance, enhancing user experience and advertiser value.

Maximise sales and brand awareness on Zitcha with sponsored products and always-on campaigns, ensuring both immediate impact and sustained visibility in the retail media landscape.

Explore the key buy types—CPC, CPM, and Fixed Pricing—in retail media and learn how to optimize your media buys on Zitcha for effective marketing results.

The following are helpful terms to know while using Zitcha’s Retail Media Platform.

This article highlights key terms you'll encounter on the Zitcha Retail Media Platform.

This article describes Zitcha's ad metrics to help you analyse the performance of your Orders.

The metrics tab is coming soon. In the interim, please contact your Zitcha Customer Success Manager for a report on your brand store metrics (includes the metrics listed below).

Brand Stores provide an efficient and cost-effective method for Brands to create their own store-fronts on a Retailer's website. The feature allows for fully customisable mix-media pages to be easily created, approved and measured via Zitcha.

Discover how to create and manage ad packages on Zitcha to streamline orders, achieve marketing goals, and offer discounted rates.

Quick start guide for Zitcha users as a Supplier.

Web banner ads allow suppliers to advertise on a retailer's website by placing banners in predetermined areas, targeting high-intent audiences at the point of sale.

Understanding ad spaces on the retailer's website

Ad Types

The Performance Overview Dashboard is a snapshot of all of your Supplier-funded marketing activity in one simple view and it'll appear at the top of your homepage.

This offsite guide ensures a smooth integration with all offsite assets, covering all essential steps from account setup to understanding integration challenges for a successful partnership.

This Onsite guide ensures a smooth integration with all offsite assets, covering all essential steps from account setup to understanding integration challenges for a successful partnership.

Leveraging the Zitcha Search API for Onsite Retail Media Experiences.

Deployment Guide for In-store Screens

Build and save Facebook and Google audience templates for future use, or load existing templates when creating new ads.

Archive orders in Zitcha by selecting the Archive option from the drop-down menu and manage archived orders via the Archived Orders button.

Easily share Custom Audiences with your suppliers on Zitcha by selecting the audience in Supplier Settings and saving the changes.

Easily share Facebook Custom Audiences with Zitcha by logging into Facebook Business Manager, selecting your audience, and following the sharing steps provided.

Zitcha provides a Product Update Endpoint that allows retailers to push their product catalog information to Zitcha's product feed. This guide will walk you through the steps to use the endpoint to update and add products to the Zitcha product feed.

A guide to help you get familiar with your platform homepage.

You can invite additional users in your organisation to access Zitcha. Admin access is required to complete this action.

As a Retailer, you'll need to send an invite to each Supplier to create a Zitcha account. This will create a Supplier organisation linked with your Retailer Zitcha account, and enable them to submit orders directly to you for approval.

Retailers and Suppliers are able to create orders through their Zitcha accounts. For each order, they can run multiple ads simultaneously using different Ad Types.

Grant Zitcha secure access to your Facebook Page by inviting an admin and sharing page permissions through Zitcha's platform for efficient management and integration.

This page describes Zitcha’s Inventory Management tool and how it can be leveraged to visualise your organisations fixed tenancy activity.

This page describes Zitcha’s approval flow and how you can leverage the review process to control what media goes live on your network.

This page describes Identity and Access Management (IAM) teams, which define the scope of a users access.

Manage user accounts, roles, and teams on Zitcha with tools for creating, editing, deactivating, and resetting passwords, ensuring streamlined access and control across organisations.

This page describes Identity and Access Management (IAM) roles, which are collections of IAM permissions.

As a Retailer, you have final say on wether a Brand Store will publish on the scheduled dates.

Follow these steps to request supplier approval for your brand store, ensuring it's reviewed and ready for launch.

Effectively use Zitcha's product grid to display multiple products in a responsive and visually appealing layout.

Learn how to add and configure a multiple image content block in your Zitcha brand store to display two side-by-side images with optional links and call-to-action buttons.

Customize your brand store on Zitcha by adding and managing various content blocks like images, videos, and product grids to enhance page layout and functionality.

Utilize the single image block on Zitcha to add versatile, high-quality images to your brand store, enhancing visual appeal and functionality.

Learn how to edit and manage your brand store on Zitcha, including adding, saving, and reordering pages.

For a Supplier to be able to place a Sponsored Product Ad, a Google Smart Shopping Ad, or a Facebook Dynamic Product Ad they must have at least one product set assigned to them in Supplier settings.

Learn how to use weighted ad delivery to prioritize the appearance order of web banner ads in a shared space.

Discover how to add offered packages to your order on Zitcha and apply the discount to your wallet value.

Learn how to create ad packages on Zitcha to offer discounts and manage various ad types for your Suppliers.

Learn how to create and manage wallets for suppliers in Zitcha, including how to use them for orders and view transaction history.

Learn how to access and filter metrics for an order in Zitcha to analyze its performance.

Web Banner Ad rates are determined by the website owner (Retailer) and can vary based on factors such as the banner's position and the page's traffic.

The User management section provides an easier way to manage users like updating user permissions, disabling or enabling users, and prompting password resets.

Target specific audiences in Google Ads campaigns by selecting criteria such as locations, interests, and affinity groups using Zitcha's audience tools.

Learn how to request changes in your supplier's order by editing, updating, and using the "Request Review" feature.

Web banner ads allow suppliers to advertise on a retailer's website by placing banners in predetermined areas, targeting high-intent audiences at the point of sale.

Easily share Facebook Custom Audiences with Zitcha by logging into Facebook Business Manager, selecting your audience, and following the sharing steps provided.

Enabling or disabling ad types for your supplier

Image and video specifications for Facebook and YouTube ads

Creative assets required for ad campaigns

Efficiently review and approve new orders with Zitcha

Streamline your ordering process with Zitcha’s duplicate feature

When multiple Suppliers seek the same Space simultaneously, the ad will display in a carousel for FIXED monetization, or prioritize the highest bidder for BIDDING, with a warning shown if the slot is already occupied.

Set up default Ad Types in Supplier Settings before adding Suppliers to streamline campaign management, with options to enable and customize various Extension and Owned Channel ad types for individual needs.

As a Retailer, you control what each Supplier can access within Zitcha, including budgets, financial and performance metrics, margins, custom audiences, product catalogs, wallets, and settings, which can be configured at both a global and individual Supplier level.

Update Facebook catalogs or Google product feeds

Rejecting the order

Quick start guide on how to start as a Retailer in Zitcha

Quick start guide on how to start as a Retailer in Zitcha

As a Supplier you can make changes to your order after you've submitted it. The changes will be reviewed by the Retailer and either Approved or Rejected.

Retailers and Suppliers are able to create orders through their Zitcha accounts. For each order, they can run multiple ads simultaneously using different Ad Types.

You can invite additional users in your organisation to access Zitcha. Admin access is required to complete this action.

As a Retailer, you'll need to send an invite to each Supplier to create a Zitcha account. This will create a Supplier organisation linked with your Retailer Zitcha account, and enable them to submit orders directly to you for approval.

The Performance Overview Dashboard is a snapshot of all of your Supplier-funded marketing activity in one simple view and it'll appear at the top of your homepage.