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Brand Store date updates now apply consistently


Fixed an issue where changes to Brand Store dates made in the Admin panel did not update across all required areas. This ensures date changes are reflected everywhere they should be.


Ad set scheduling restricted by wallet date range


Ad sets can no longer be created or updated if their schedule falls outside the wallet date range. This prevents misaligned campaign timelines and helps maintain accurate scheduling.


This release focuses on fixing issues in Brand Store scheduling and improving safeguards when creating or updating ad sets.

Release Notes – Zitcha – v4.36.0 – 29 August  2025


A new page lists all your notification alerts in one place, making it easier to review activity across the platform.


Alerts are now grouped under Order and Planning. Note that Order-related email alerts cannot be turned off, ensuring critical updates are always delivered. Preferences can be managed from the Settings menu or directly in Notifications.


A new filter shows only unread notifications (enabled by default), helping you focus on what still needs attention.


No more 15-notification cap. You can now scroll seamlessly through your entire notification history.


Hover actions for marking as read or deleting have been simplified, with context-aware options.


Notification preferences are now accessible both from the Settings menu and Notifications, making them easier to find.


We’ve added user avatars, skeleton loaders for smoother loading, and tooltips throughout.


Clearer and more engaging messages now appear when your inbox is empty (e.g., “You’re all caught up!”).


Once an ad set is approved, fields like media type, placement, schedule, budget, and discount are locked. Only custom fields remain editable, ensuring campaign consistency. 


Select, radio, and checkbox fields in Filament can now have default options pre-selected. If left untouched, the default is saved automatically. 


Banner ads in Orders now accept complex tracking URLs directly, removing the need for support or engineering to edit manually.



Fixed an issue where the system’s minimum budget check did not correctly validate against Meta’s requirements. Budgets are now validated reliably before publishing.


This week’s release focuses on making notifications more intuitive, improving planning workflows, and adding flexibility to order submissions. We’ve also included a few bug fixes to smooth out common issues.

Release Notes - Zitcha - v4.33.0 - 14 August 2025


Zitcha Admins can now instantly view the last update time and total number of products in a product set. A refresh can also be triggered directly in Filament, with no need to locate the Product Set ID.


File Size and Type Configuration for Planning Attachments


Admins can now define maximum file size and accepted extensions for planning attachments directly in Filament. Supported file types are pre-populated by default and can be customised as needed no engineering support required.


This release focuses on visibility improvements in Admin and more flexible file handling in Planning.

Release Notes – Zitcha – v4.32.0 – 8 August 2025


Network users can now archive plans. Archived plans become read-only and are hidden from the default view in the Plans tab, but can still be accessed using the “Archived” status filter.

To learn how to archive your plans visit our guide


When setting up a new ad set, users can now insert 5, 10, or 25 rows at once, saving time and reducing repetitive clicks during campaign creation.


All Meta and Google campaigns now follow a unified naming convention when scheduled or delivered.



You can now include UTM parameters in the order form for Meta Image/Video Ads.


This week’s release introduces plan archiving to help teams keep their workspace organized, alongside updates that improve campaign tracking and offsite ad performance.

Release Notes - Zitcha  - v4.31.0 - Jul 31 2025

Users can now see who created or last modified a plan or ad set—helpful for auditing and improving team visibility.

Disable Inventory-Exhausted Locations in Placement Modal


To prevent delivery issues, users will no longer be able to select locations that have exhausted inventory.


Admins can now archive plans directly from the Filament Admin Panel, helping reduce clutter and maintain workspace hygiene.


This is the platform’s first release of in-app and email alerts for planning actions.

 Users can enable/disable notifications via a new Notification Preferences page

 Reduces manual follow-ups and improves approval visibility

This week’s release adds greater visibility and control across campaign workflows, with new notification alerts, plan history details, and improved placement logic.

Release Notes – Zitcha – v4.30.0 – 25 Jul 2025


When setting up a new ad set, users can now insert 5, 10, or 25 rows at once—saving time and reducing repetitive clicks during campaign creation

This release focuses on improving usability in ad set creation.

Release Notes – Zitcha – v4.29.0 – 18 Jul 2025

Onsite Products – Preview & SKU Explosion


Advertisers can now select multiple SKUs at the ad set level to auto-generate one ad per SKU. Each selected product displays a real-time preview in the side panel, helping users verify creative before launch.
Available for Media Spaces linked to the Onsite Products delivery channel. For more information, or to turn on for your network please speak to your Customer Success Manager. 


Users with the “Plan Approve” permission can now cancel plans directly.
This gives approvers more control and removes reliance on admin intervention.

 file types—making life easier for creative teams sharing design assets.

This week’s release brings improved product previewing and automated ad creation for Onsite Products, plus small enhancements to permissions and file upload support.

Release Notes – Zitcha – v4.28.0 – Jul 10 2025


Advertisers and network users can now make fast updates to live and approved ad sets. You can increase budgets and extend end dates directly from Review Plan mode perfect for making real-time adjustments without starting over.

Note: Only available for Sponsored Products with Dynamic Inventory Pricing and Onsite delivery channels.

https://docs.zitcha.com/guides/quick-edit-for-approved-ad-sets-in-planning 


When ad set approvals fail due to insufficient funds, users now see a helpful message right away. No more wondering why your campaign didn’t go through.

This release focuses on making campaign management more efficient with quick-editing options for ad sets and improved approval messaging.

Release Notes - Software Products -  v4.27.0 – July 8 2025


Network users can now quickly stop ad sets with new cancellation options:

 (for pre-live ad sets): Stops delivery, releases inventory, and refunds the budget.

 (for live, paused, or failed ad sets): Stops delivery without triggering a refund.


Assign product catalogs to specific delivery channels to prevent mismatched product selections that could block ad approval.

Create Ad Sets directly from the Edit Plan page

Visual enhancements and better empty states in the ad sets table

A unified New Plan modal now appears across the platform for consistency

Improved error mapping helps identify what needs fixing faster


Admins can now configure minimum and maximum limits for:


This ensures audio assets meet standards before submission.

This release includes improvements to media planning workflows, expanded product catalog controls, and enhanced ad set management features to support faster and more accurate campaign execution.

Release Notes - Zitcha - v4.26.0 - 26 June 2025

Google Performance Max: Video Upload Support

 as part of your Google Performance Max campaign setup, giving you more creative flexibility and richer campaign execution, all within the platform.

We’re laying the groundwork for future improvements in how you manage and update campaigns, especially around cancellations, refunds, and smarter inventory workflows. More on that soon.

This release includes improvements to media planning workflows and enhanced support for Google Performance Max campaigns.

Release Notes - Zitcha  - v4.25.0 - Jun 19 2025


You can now define minimum and maximum durations for video assets during campaign planning. This ensures ad specifications are met before launch.


Timestamps in the Solutions Dashboard now clearly show UTC and align with error logs, making validation and troubleshooting more consistent.


Dates and times in the Admin Portal are now shown in the tenant’s local timezone, improving accuracy when setting and reviewing time-based data.

This release includes improvements to media planning workflows, enhanced file support, and fixes to ensure more accurate scheduling and clearer event tracking across time zones.

Release Notes – Zitcha – v4.24.0 – Jun 13 2025


All date and time values are now standardized to ISO 8601 format with full timezone support. This ensures consistent date displays across time zones and resolves issues where start/end dates appeared offset by a day.


Replaced the day picker library with the latest version, now supporting timezone-aware selection.


Users can now duplicate ad sets directly from the Ad Sets tab. Previously, this was only possible in Plan View.


Fixed an issue where some client-level users were unable to edit ad sets. Access now works as expected.

This release includes improvements to date and time handling, expanded ad set functionality, and foundational work on our billing pipeline.

Release Notes –Zitcha – v4.23.0 – Jun 05 2025

We’re always working behind the scenes to help you deliver smarter, more efficient campaigns with less effort. Here’s a look at some recent improvements designed to enhance how you manage creative assets, target audiences, and avoid scheduling conflicts across your network.

Better Conflict Management for Non-Bundled Media

Scheduling conflicts can disrupt campaigns and cause the wrong ads to serve at the wrong time. Our latest update introduces more advanced controls for managing non-bundled media, making it easier to avoid overlaps and ensure every campaign runs exactly as intended.

Automatic Aspect Ratio Checks for Images & Videos

Creative quality matters—and this update helps maintain it. Zitcha now automatically validates image and video aspect ratios during upload, helping you meet formatting requirements from the start and avoid display issues later in the campaign setup process.

Saved & Lookalike Audiences Now Available for DPA Ads

You can now use both saved and lookalike audiences when setting up Dynamic Product Ads (DPA). This makes it easier to scale campaigns efficiently and reach relevant shoppers with greater precision—especially useful for high-volume or recurring product promotions.

Easier Asset Management During Ad Set Creation

We’ve refined how you manage assets during ad set creation and updates. It’s now quicker and more intuitive to remove or adjust creative elements, giving you a smoother setup experience without unnecessary clicks or confusion.

If you have questions or feedback, reach out to your customer success contact—we’re always happy to help.

Want to see what’s coming next? Stay tuned—a lot more tools and enhancements are on the way! 

This month’s update includes several improvements to campaign setup and creative asset management. From conflict prevention for non-bundled media to audience targeting enhancements for Dynamic Product Ads, these changes are designed to make campaign execution more seamless and effective.

Release Notes

Release Notes – Zitcha – v4.36.0 – 29 August 2025