We’re always working behind the scenes to help you deliver smarter, more efficient campaigns with less effort. Here’s a look at some recent improvements designed to enhance how you manage creative assets, target audiences, and avoid scheduling conflicts across your network.

Better Conflict Management for Non-Bundled Media

Scheduling conflicts can disrupt campaigns and cause the wrong ads to serve at the wrong time. Our latest update introduces more advanced controls for managing non-bundled media, making it easier to avoid overlaps and ensure every campaign runs exactly as intended.

Automatic Aspect Ratio Checks for Images & Videos

Creative quality matters—and this update helps maintain it. Zitcha now automatically validates image and video aspect ratios during upload, helping you meet formatting requirements from the start and avoid display issues later in the campaign setup process.

Saved & Lookalike Audiences Now Available for DPA Ads

You can now use both saved and lookalike audiences when setting up Dynamic Product Ads (DPA). This makes it easier to scale campaigns efficiently and reach relevant shoppers with greater precision—especially useful for high-volume or recurring product promotions.

Easier Asset Management During Ad Set Creation

We’ve refined how you manage assets during ad set creation and updates. It’s now quicker and more intuitive to remove or adjust creative elements, giving you a smoother setup experience without unnecessary clicks or confusion.

If you have questions or feedback, reach out to your customer success contact—we’re always happy to help.

Want to see what’s coming next? Stay tuned—a lot more tools and enhancements are on the way!