Brand: In the context of Zitcha's Analytics and Optimization, a 'Brand' refers to a specific product, service, or business that is recognized and marketed under a unique name or logo. It is the subject of targeted advertising campaigns and performance tracking within the Zitcha platform. Brands use Zitcha's technology to reach their specific audience more effectively and provide a personalized shopping experience.

Audience Insights: A feature within Zitcha's Measurement suite, Audience Insights refers to the detailed analysis and understanding of a brand's target audience. This includes demographic information, shopping behaviors, preferences, and other relevant data. These insights are crucial for brands to tailor their marketing strategies, personalize their offerings, and ultimately, enhance their customer engagement and conversion rates.

Display Ads: These are a specific type of advertising content that Zitcha supports on its platform. Display Ads, as part of the Onsite category, refer to visually engaging advertisements that are shown on a retailer's website or app. They can include various formats such as images, videos, or rich media, and are designed to attract the audience's attention and encourage them to engage with the brand or product being promoted. Display Ads are a key component in digital marketing strategies, helping brands to increase visibility, target specific audience segments, and drive conversions.

The Conversions API is designed to create a connection between an advertiser’s marketing data (such as website events, app events, business messaging events and offline conversions) from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes.

Rather than maintaining separate connection points for each data source, advertisers are able to leverage the Conversions API to send multiple event types and simplify their technology stack. In the case of direct integrations, this entails establishing a connection between an advertiser’s server and Meta’s Conversions API endpoint.

Server events are linked to a dataset ID and are processed like events sent via the Meta Pixel, Facebook SDK for iOS or Android, mobile measurement partner SDK, offline event set, or .csv upload. This means that server events may be used in measurement, reporting, or optimization in a similar way as other connection channels. Offline events may be used for attributed offline events measurement, offline custom audience creation or measurement.

Digital Screens: In the context of Zitcha's in-store technology, digital screens refer to electronic displays used within a retail environment. These screens can be used to display advertisements, product information, or other promotional content. They are a key component in creating a dynamic and interactive shopping experience, allowing retailers to deliver targeted messages and personalized content to their customers. Digital screens can be integrated with Zitcha's technology to manage and track ad campaigns, enhancing the effectiveness of in-store marketing efforts.

Channels: In the context of a Retail Media Platform like Zitcha, 'Channels' refers to the various digital mediums or platforms where advertising content is distributed and displayed. This can include websites, social media platforms, email marketing, mobile apps, and more. The ability to manage ad campaigns across multiple channels allows for a more comprehensive and effective marketing strategy.

The Trade Desk: a technology platform used by advertisers, agencies, and brands to manage their digital advertising campaigns across various channels. It provides users with the tools to create, manage, and optimize data-driven digital advertising campaigns, including display, video, audio, and social, across devices and formats. The Trade Desk integrates with Zitcha's technology, allowing for seamless campaign management and performance tracking.

Aisle Fins: A type of in-store signage used in retail environments, typically attached to the end of shelving units or aisles. These vertical signs, also known as end-of-aisle signs, are designed to be visible from both sides, helping to guide customers towards specific products or categories. They are an effective tool for promoting special offers, new products, or high-demand items, enhancing product visibility and aiding in-store navigation.

End Caps: In the context of Zitcha's services, 'End Caps' refer to the promotional displays or signage placed at the end of a store's aisles. These are strategic advertising spots that retailers use to highlight specific products or offers, aiming to attract customer attention and drive sales. They are a key component of in-store marketing and can be effectively managed and enhanced through Zitcha's technology.

Workflow: In the context of Zitcha's Retail Media Platform, 'Workflow' refers to the systematic sequence of processes that enable retailers, brands, and agencies to manage their digital media, ad campaigns, and other related activities. This includes everything from the initial planning and targeting stages, through to tracking performance and integrating with other tech systems. The workflow is designed to streamline operations, improve efficiency, and enhance the overall effectiveness of digital media monetization and personalization strategies.

Infrastructure: In the context of Zitcha, 'Infrastructure' refers to the underlying systems and structures necessary to support the various tasks and operations of the platform. This includes the software and hardware components, networks, databases, and other technological elements that enable Zitcha to manage ad campaigns, track performance, integrate with other tech systems, and provide its other features and services.

Instagram: A popular social media platform owned by Meta (formerly Facebook Inc.). Instagram allows users to share photos and videos, follow other users, and interact with content through likes and comments. For businesses like retailers, brands, and agencies, Instagram provides a platform for advertising and promotion, audience engagement, and content marketing. It is one of the multiple channels where Zitcha can manage ad campaigns and track performance.

Billing: In the context of Zitcha, 'Billing' refers to the process of generating an invoice for services rendered or products provided. This task involves calculating the cost of ad campaigns, tracking services, and other features used by a client, and then issuing an appropriate charge. The billing process is crucial for revenue generation and maintaining financial records.

Dataflow and Modelling: This term refers to the process within the Retail Media Platform where data is collected, organized, and analyzed. It involves the flow of data from the initial point of collection to its final destination for analysis and interpretation. This process is crucial in understanding customer behavior, preferences, and trends. Modelling, on the other hand, is the creation of data models that represent the information in a way that can be easily understood and used for decision-making. In the context of Zitcha, dataflow and modelling help in optimizing ad campaigns, tracking performance, and providing personalized shopping experiences.

Brand Stores: A feature within Zitcha's Onsite services, Brand Stores refers to the dedicated digital spaces created for individual brands on a retailer's website. These spaces allow brands to showcase their products, tell their story, and engage with customers in a more personalized and immersive way. This feature enhances the shopping experience and helps brands to effectively target their audience.

Retail Operations: This term refers to the day-to-day activities involved in the selling of goods or services to consumers within the retail sector. Under the umbrella of Zitcha's billing system, Retail Operations specifically pertains to the processes related to the financial transactions, including the management of digital ad campaign costs, tracking of performance-based expenses, and integration of these costs with other tech systems for accurate and efficient billing.

Connect API: A specific feature within Zitcha's technology, the Connect API (Application Programming Interface) is a set of rules and protocols that allows different software applications to communicate and interact with each other. In the context of Zitcha, the Connect API enables seamless integration with other tech systems, allowing retailers, brands, and agencies to manage and coordinate their ad campaigns across multiple channels more efficiently. This feature is crucial in ensuring a more personalized and targeted approach to digital advertising.

White Labelling: This refers to a product or service produced by one company (Zitcha) that other companies (retailers, brands, and agencies) rebrand to make it appear as if they had made it. In the context of Zitcha, white labelling allows our clients to utilize our technology under their own brand, providing a seamless experience for their customers. This feature enables them to offer advanced digital media monetization, audience targeting, and personalized shopping experiences without the need to develop these technologies in-house.

Signage: In the context of Zitcha's in-store services, 'Signage' refers to the physical or digital displays used within a retail environment to communicate messages, promote products, or guide customers. This can include banners, posters, digital screens, and other visual communication tools. Zitcha's technology can enhance the effectiveness of in-store signage by integrating it with digital advertising strategies, allowing for more targeted and personalized customer experiences.

The Meta Pixel is a piece of code on your website that can help you better understand the effectiveness of your [advertising](https://www.facebook.com/business/ads) and the actions people take on your site, like visiting a page or adding an item to their cart. You’ll also be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with [retargeting](https://www.facebook.com/business/goals/retargeting). And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs.

A Retail Media Platform (RMP) is a technological or service solution designed for the evolving digital marketplace. It empowers retailers to monetize their digital touchpoints, such as websites and apps, by providing advertising spaces to brands, particularly those whose products they retail. This platform operates as a nexus for the management, execution, and comprehensive analysis of advertising campaigns within a Retail Media Network.

Key Features of RMP:

1. **Point of Purchase Advertising**: RMPs enable brands to effectively promote their products directly on a retailer's website or app. Through this, when shoppers search for a particular product category, advertised brand products can be prioritized in placement, reaching shoppers precisely at the decision-making moment.
    
2. **Personalized Advertising**: By harnessing shopper data, RMPs can curate personalized ad experiences, tailoring to individual behaviors, demographics, and preferences.
    
3. **Robust Analytics**: These platforms provide advertisers with detailed insights on campaign performance and network yeild.

4. **Diverse Ad Formats**: RMPs cater to varied advertising needs by offering a spectrum of ad formats.
    
5. **Omni-channel Reach**: Advanced RMPs have the capability to extend ad displays across a multitude of channels.

Path to Purchase: In the context of Zitcha's technology, 'Path to Purchase' refers to the journey a consumer takes across multiple channels, from the initial awareness or discovery of a product or service, through the stages of research, consideration, and decision-making, until the final purchase. This term is crucial in understanding consumer behavior and optimizing marketing strategies for retailers, brands, and agencies. It helps in tracking and managing ad campaigns effectively, ensuring a more personalized and efficient shopping experience.

Store Locations: In the context of Zitcha's billing system, 'Store Locations' refers to the specific physical or digital places where a retailer operates and conducts transactions. These locations are crucial for accurate billing and financial management, as they can impact tax calculations, revenue tracking, and other financial metrics. Each 'Store Location' may have unique billing requirements or procedures based on its geographical location or sales channel (online or offline).

'Onsite' refers to a type of channel in Zitcha's technology where advertising or promotional activities are conducted directly on the retailer's or brand's own website or digital platform. This can include banner ads, pop-ups, or other forms of digital media that are displayed to visitors while they are browsing the site. Onsite advertising is a key component of Zitcha's multi-channel campaign management, allowing businesses to effectively target their audience and personalize the shopping experience.

SMS: An acronym for Short Message Service, SMS is a communication protocol used for sending text messages via mobile networks. In the context of Zitcha's services, SMS may be utilized as a channel for delivering targeted advertisements or personalized messages to customers.

Sales Staff: This term refers to the team of employees within a retail store who are responsible for selling products or services to customers. They are the primary point of contact for customers in-store, providing product information, answering queries, and facilitating purchases. Their role is crucial in driving sales and enhancing customer experience. In the context of Zitcha, the sales staff can utilize the technology to better understand customer preferences and behavior, thereby improving their sales strategies and personalizing customer interactions.

Search (Offsite): In the context of Zitcha's technology, 'Search' refers to the process of locating specific digital media content or advertising campaigns across various external platforms or channels. This offsite search capability enables retailers, brands, and agencies to effectively manage and monitor their ad campaigns, ensuring they reach their targeted audience for optimal monetization and personalization.

Brand Lift: A key performance metric in Zitcha's system, 'Brand Lift' refers to the direct impact a marketing campaign has on the perception and awareness of a brand among its target audience. This is measured through various indicators such as increased brand recognition, improved brand recall, and positive changes in consumer attitude towards the brand. It helps brands understand the effectiveness of their advertising efforts and strategize their future campaigns.

Sampling: In the context of Zitcha's technology and services, 'Sampling' refers to a marketing strategy used during events where a portion or 'sample' of a product or service is offered to consumers for free or at a reduced price. This is done to introduce potential customers to the product or service, encourage trial, and ultimately drive purchase and loyalty. In digital media, this could involve offering a preview, trial period, or demo of a product or service.

Retailer: In the context of Zitcha's Analytics and Optimization, a 'Retailer' refers to a business entity that sells goods or services directly to consumers through various distribution channels. Retailers utilize Zitcha's technology to monetize their digital media, manage ad campaigns across multiple channels, track performance, and integrate with other tech systems for enhanced business operations and customer experience.

Clienteling: A term under the category of Communication, Clienteling refers to the strategy of creating personalized experiences and building long-term relationships with customers based on data and insights. It involves understanding customer preferences, buying behavior, and interactions to provide tailored services and communication. In the context of Zitcha, clienteling could involve using our technology to deliver targeted ad campaigns and personalized shopping experiences.

Floor Decals: A type of signage utilized by Zitcha, floor decals are adhesive graphics applied directly to the floor surface. They are used in retail environments to guide customers, promote products or sales, or enhance branding. These decals can be customized in various shapes, sizes, and designs to suit the specific needs of the retailer or brand. They are durable, slip-resistant, and can be used on different types of flooring including hardwood, tile, and carpet.

Campaign Performance: A subcategory of Measurement within the Zitcha platform, 'Campaign Performance' refers to the detailed analysis and evaluation of an advertising campaign's effectiveness. This includes tracking various metrics such as reach, engagement, conversion rates, and return on investment across multiple channels. It provides insights into how well the campaign is meeting its objectives, enabling retailers, brands, and agencies to make data-driven decisions for optimization.

Magazine: In the context of publishing, a magazine refers to a periodical publication that is typically printed or digitally published and contains a variety of content such as articles, stories, photographs, and advertisements. Magazines are often geared towards a specific interest or demographic and are published on a regular schedule, such as weekly, monthly, or quarterly. In the digital realm, magazines may also include interactive content and links to external sources.

YouTube: A video-sharing platform owned by Google. It allows users to upload, view, rate, share, comment on videos, and subscribe to other users. It offers a variety of content, including video clips, TV show clips, music videos, short and documentary films, live streams, and other content such as video blogging (vlogging), short original videos, and educational videos. For businesses like Zitcha, YouTube can serve as a channel for advertising and reaching a wider audience.

Google: A multinational technology company specializing in Internet-related services and products. As a child term of 'Social' in the context of Zitcha, it refers to Google's social and advertising platforms, such as Google Ads and Google My Business, which can be utilized by retailers, brands, and agencies to reach their target audience, manage ad campaigns, and track performance.

Display (Offsite): In the context of Zitcha's technology, 'Display' refers to a type of offsite advertising where visual content is used to promote a brand, product, or service on third-party platforms. This can include banner ads, video ads, or any other form of rich media. The goal of display advertising is to reach potential customers on websites, social media platforms, and other digital mediums outside of the brand's own website or app. Zitcha's technology allows for the management and tracking of these display ad campaigns across multiple channels.

Integration (Billing): This refers to the process of combining or linking Zitcha's billing system with other software systems or platforms used by a business. This allows for seamless data exchange, improved efficiency, and accuracy in financial transactions and reporting. Integration in billing can include connections with accounting software, CRM systems, payment gateways, and other financial management tools.

In the context of Zitcha, 'Social' refers to the utilization of social media platforms as a part of offsite marketing strategies. This includes managing and tracking ad campaigns on various social media channels, leveraging their wide reach and targeting capabilities to engage with potential customers. It is a key component of Zitcha's multi-channel approach, allowing brands to extend their digital presence beyond their own websites and directly interact with their audience on platforms where they spend a significant amount of time.

Publishing: In the context of Zitcha's Path to Purchase, 'Publishing' refers to the process of distributing and displaying digital advertisements or promotional content across various media channels. This can include social media platforms, websites, email newsletters, and more. The aim of publishing is to reach potential customers at various stages of their buying journey, guiding them towards making a purchase. This process is crucial in targeting specific audiences, tracking campaign performance, and ultimately, monetizing digital media for retailers.

Communication: In the context of Zitcha's Path to Purchase, 'Communication' refers to the strategic and targeted exchange of information between retailers, brands, and consumers. This includes the delivery of personalized ads, promotional messages, and other forms of digital media designed to influence and guide the consumer's journey from awareness to the final purchase. Communication is crucial in understanding consumer behavior, enhancing customer engagement, and ultimately driving sales.

Collect API: A feature within Zitcha's technology, falling under the category of Tasks. The Collect API is a set of protocols and tools designed to gather, organize, and manage data from various sources. This feature allows retailers, brands, and agencies to collect and analyze data from multiple channels, enabling them to optimize their ad campaigns, track performance, and integrate with other tech systems for a more efficient and personalized customer experience.

Product Demos: These are live demonstrations or presentations of Zitcha's technology, typically conducted during events such as trade shows, conferences, or webinars. The purpose of a product demo is to showcase the features, benefits, and functionality of Zitcha's system to potential clients, such as retailers, brands, and agencies. This hands-on experience allows attendees to understand how Zitcha can help them monetize their digital media, target their audience, and provide a more personalized shopping experience.

A catalog is a container that holds information about all the items you want to promote on Facebook and Instagram. You can use your catalog to run ads that display your items, sell from a shop and more.

Where possible, we recommend that you keep all your items in one catalog instead of creating multiple catalogs. Learn more about [using one catalog](https://www.facebook.com/business/help/376573243388834).

Account Isolation and Regionalisation: This term refers to the process of segregating and managing accounts based on specific regions or territories. In the context of Zitcha, it involves the strategic division and management of advertising campaigns and digital media assets according to the geographical location of the target audience. This ensures that each account is tailored to its specific region, enhancing the effectiveness of marketing efforts and providing a more personalized experience for shoppers.

Product Catalog: In the context of Zitcha's billing system, a Product Catalog refers to a comprehensive list of all the products, services, and features offered by the company. This catalog includes detailed information about each item, such as its pricing, billing frequency, and any associated discounts or special offers. It serves as a reference point for both the company and its clients, enabling accurate and efficient billing processes.

'Receipts': In the context of Zitcha's Fulfillment feature, 'Receipts' refers to the digital or physical proof of a completed transaction between a retailer and a customer. This includes details such as the date of purchase, items bought, their prices, and the total amount paid. Receipts are crucial for tracking sales, returns, and exchanges, and for providing customers with a record of their purchase.

Enterprise Controls: A feature within Zitcha's Retail Media Platform that allows businesses to manage and regulate their digital advertising operations on a large scale. This includes the ability to oversee ad campaigns across multiple channels, monitor performance metrics, and integrate with other technological systems for a streamlined workflow. These controls are designed to provide businesses with the tools they need to effectively monetize their digital media, target specific audiences, and offer personalized experiences to shoppers.

Digital Out of Home (DOOH): A subcategory of the Path to Purchase, Digital Out of Home refers to any digital media used for marketing purposes outside of a consumer's home. This can include digital billboards, digital signage in stores, or ads on public transportation. DOOH is a powerful tool for retailers, brands, and agencies to reach consumers during their daily routines, influencing their purchasing decisions and enhancing their shopping experience. It is a key component in Zitcha's technology, allowing for targeted advertising and performance tracking.

Programmatic: In the context of The Trade Desk, a platform used by Zitcha, 'Programmatic' refers to the automated buying and selling of online advertising. This technology-driven method allows for real-time bidding on ad space, as well as the ability to target specific audiences and demographics. Programmatic advertising is designed to replace human negotiations with machine learning and AI, making the process more efficient and precise.

Google: A child term of Search, Google refers to the world's most popular search engine, developed by the American multinational technology company, Google LLC. It is used to find, categorize, and present information on the internet based on the user's search query. In the context of Zitcha, Google can be utilized as a channel for managing ad campaigns, tracking performance, and targeting specific audiences.

Stock Inventory: In the context of Zitcha's billing system, 'Stock Inventory' refers to the comprehensive list of all the products or goods that a retailer, brand, or agency has in stock. This inventory is crucial for managing sales, orders, and billing processes. It includes details such as the quantity of each item, its cost, and its retail price. The stock inventory is continuously updated to reflect purchases, sales, and returns, ensuring accurate and efficient billing operations.

Offsite: In the context of Zitcha's technology and Channels, 'Offsite' refers to any digital platform or location that is not owned or directly controlled by the retailer or brand. This can include social media platforms, third-party websites, or digital advertising spaces where the retailer or brand can reach their target audience and run ad campaigns. Offsite channels are crucial for expanding reach and visibility beyond the brand's own digital properties.

'In-store' refers to the physical location of a retailer or brand, such as a shop, store, or outlet. This channel involves all activities and interactions that occur within this physical space, including product displays, customer service, and point-of-sale transactions. In the context of Zitcha's technology, 'in-store' can also refer to digital media and advertising strategies specifically tailored for enhancing the customer experience within these physical retail environments.

Fulfillment: In the context of Zitcha's Path to Purchase, 'Fulfillment' refers to the process of completing a customer's order from the point of sale to delivery. This includes all the steps involved in receiving, processing, packing, shipping, and delivering the order to the customer. It also encompasses the systems and technologies used to manage these processes, ensuring a seamless and efficient shopping experience. Fulfillment is a crucial part of the customer journey, impacting customer satisfaction and loyalty.

'Roles & Permissions' refers to the system within Zitcha that allows administrators to assign specific tasks and responsibilities to different users based on their role within the organization. This feature also controls the level of access each user has to various parts of the system, ensuring that sensitive information and functionalities are only accessible to authorized personnel. This helps maintain security, streamline workflow, and ensure that each user has the tools and information they need to perform their role effectively.

Managed Partner Ads is primarily an API-based solution from Collaborative Ads for marketplaces to run ads on behalf of their sellers as a monetizable service at scale.

Marketplaces can help run Facebook ads on behalf of sellers who typically lack the expertise or resources to do it on their own. This also allows them to apply insights captured from onsite and offsite data to optimize seller campaigns, which can help target seller ads to high intent customers. This results in greater exposure of small, unknown seller businesses via brand equity of the marketplace.

Sellers interact with the ad service exclusively through the marketplace’s dedicated, self-contained and built surface, and not through a Facebook onsite experience. This allows the marketplace to control and manage all aspects of the seller ads ecosystem, even though the ads appear offsite on Facebook.

'Analytics and Optimization' in the context of Zitcha's Retail Media Platform refers to the suite of tools and features that enable retailers, brands, and agencies to analyze and interpret data related to their digital media and advertising campaigns. This includes tracking performance metrics, understanding user behavior, and gaining insights into campaign effectiveness. The optimization aspect involves using these insights to refine and improve strategies, ensuring maximum return on investment and enhancing the overall user experience. This could involve adjusting ad placements, tweaking campaign parameters, or personalizing content to better target the desired audience.

Sponsored Products: A feature within Zitcha's Onsite services, 'Sponsored Products' refers to the paid promotional content that retailers, brands, or agencies place on their digital platforms. These are typically products or services that are strategically highlighted to increase visibility and drive more sales. They are designed to target specific audiences, enhancing the shopping experience by providing personalized recommendations. The performance of these sponsored products can be tracked and managed across multiple channels using Zitcha's technology.

Packaging: In the context of Zitcha's fulfillment services, 'Packaging' refers to the process of preparing and protecting products for distribution, storage, sale, and use. This includes the selection of appropriate materials and containers to ensure the product's safety during transit, as well as the presentation and branding elements that enhance the product's appeal to consumers. Packaging also involves the integration of technology for tracking and managing the product throughout the supply chain.

Activation Zone: In the context of Zitcha's technology, an Activation Zone refers to a specific area or platform within a digital event where a brand or retailer can engage directly with their target audience. This zone is typically designed to stimulate interaction, generate interest, and encourage consumers to take a specific action, such as making a purchase, signing up for a newsletter, or participating in a promotion. The Activation Zone is a key component in maximizing the effectiveness of digital marketing campaigns and enhancing the overall user experience.

Inserts: In the context of Zitcha's Fulfillment services, 'Inserts' refer to additional promotional materials or items that are included in the packaging of a product. These can be used to enhance customer engagement, promote new products, or provide special offers. Inserts can be customized and targeted based on the customer's shopping behavior and preferences, thereby contributing to a more personalized shopping experience.

Network Yield: In the context of Zitcha's billing system, 'Network Yield' refers to the total revenue generated from the utilization of our technology across a retailer's, brand's, or agency's network, divided by the total potential revenue that could have been generated. This metric provides an understanding of the effectiveness and profitability of the digital media monetization, ad campaign management, and audience targeting efforts. It is a key indicator of the financial success of using Zitcha's technology.

Shelf Talkers: A type of in-store signage used in retail environments, shelf talkers are small signs that are attached to a shelf edge. They serve to attract the attention of shoppers by providing additional information about a product, promoting special offers, or highlighting new or popular items. Shelf talkers can be an effective tool for influencing purchasing decisions at the point of sale. They are often used in conjunction with other signage and marketing strategies to enhance product visibility and boost sales.

Audio: In the context of Zitcha's in-store technology, 'Audio' refers to the sound elements used within a retail environment. This can include background music, promotional announcements, or sound effects, all of which are designed to enhance the shopping experience, influence customer behavior, and reinforce brand identity. Zitcha's technology allows for the management and customization of these audio elements to better target specific customer demographics and optimize in-store marketing strategies.

Measurement: In the context of Zitcha and its services for brands, 'Measurement' refers to the process of tracking and analyzing the performance of a brand's advertising campaigns. This includes assessing the reach, engagement, conversion rates, and overall effectiveness of the campaigns across multiple channels. Measurement allows brands to understand the impact of their marketing efforts and make data-driven decisions to optimize their strategies.

Facebook: A social media platform owned by Meta Platforms Inc., formerly known as Facebook Inc. This platform allows users to create profiles, share photos, videos, and posts, connect with friends and family, join groups of interest, and engage with other users' content. For businesses like retailers, brands, and agencies, Facebook offers a variety of advertising and promotional opportunities, including targeted ad campaigns, page promotions, and customer engagement tools. It is one of the multiple channels that can be managed through Zitcha's technology.

Email: A method of communication used in the digital world, where messages are sent electronically from one user to another. This system allows for the exchange of information, documents, images, and other digital content. In the context of Zitcha, email can be used for various purposes such as sending promotional content, communicating with customers, or sharing performance reports.

In the context of Zitcha's services, 'Catalogue' refers to a comprehensive list or inventory of products, services, or content that a retailer, brand, or agency intends to publish or promote through various digital media channels. This catalogue can be customized and managed to target specific audiences, track performance, and integrate with other tech systems for a more efficient and personalized advertising campaign.