Configuration Instructions for In-store Screens Deployment

This guide provides an overview of the Broadsign configuration steps for deploying digital screens in a retail media network. The goal is to streamline the management and targeting of content across digital screens by geographical region. This facilitates targeted advertising and enhances the efficiency of content delivery and management within the Broadsign Control environment.

This includes the configuration process for setting up regional criteria, screen naming conventions, API integration, and testing procedures to ensure a successful deployment of digital screens in retail locations.

Broadsign Screen Naming Conventions

Your screen inventory will automatically sync from Broadsign to Zitcha using the screen names as listed in your Broadsign account.

These can be renamed in Zitcha if needed (without impacting Broadsign names).
Please provide a list to your Solutions representative during onboarding if you’d like to use alternate naming.

Standardise Screen Naming
It is recommended to follow a consistent naming format to help your buyers identify the location of each screen easily.
Example format: [Country Code] - [State/Region] - [City] - [Venue Type] - [Specific Location], e.g., AU - NSW - Sydney - Shopping Centre - Entrance.

Criteria Setup and Assignment

Zitcha syncs the criteria groupings setup in your Broadsign account to allow easy filtering during the buying flow.

Learn About Creating Groups with Criteria:
Please refer to the Broadsign documentation on criteria and conditions to understand how to create and manage groups effectively using criteria.

Grouping Recommendations

• Create Criteria for Regions:
  • Create a new criterion for each region (e.g., Victoria, New South Wales).
  • Ensure each criterion is clearly labelled to represent the geographical area it covers.
• Assign Criteria to Display Units:
  • For each display unit, assign the appropriate regional criterion by selecting from your created criteria. This links each screen to a specific geographical region.

3. API Integration

• Extract and share the below credentials from Broadsign Control with Zitcha

• Extract and share the below credentials from Broadsign Direct with Zitcha