platform-overview-card - Articles Page

Platform Overview

Articles


5 min read • Last Updated 15 October 2024
Platform Overview
Grow your Retail Media Network on Zitcha's Platform
8 min read • Last Updated 1 October 2024
Native Product Feed
Zitcha provides a Product Update Endpoint that allows retailers to push their product catalog information to Zitcha's product feed. This guide will walk you through the steps to use the endpoint to update and add products to the Zitcha product feed.
0 min read • Last Updated 20 August 2024
Transparency & Ownership
Discover how Zitcha's Planning Engine provides control over media visibility, discounts, approvals, and clashes to ensure transparency and fair management of your network
0 min read • Last Updated 29 July 2024
Wallets
This page describes Zitcha’s wallet functionality and how it can be used to track commitment and burn down with your linked organisations.
0 min read • Last Updated 21 August 2024
Zitcha Planning Engine
The Zitcha Planning Engine simplifies media planning and execution, centralizing tools for campaign management, workflow optimization, and performance reporting.
0 min read • Last Updated 12 September 2024
Teams
This page describes Identity and Access Management (IAM) teams, which define the scope of a users access.
0 min read • Last Updated 24 July 2024
Identity & Access Management (IAM)
This page describes how Zitcha’s Identity and Access Management (IAM) system works and how you can use it to manage access in the Zitcha platform.
0 min read • Last Updated 13 September 2024
Understanding Ad Placement: How Bids and Relevance Impact Ad Visibility
Zitcha's ad placement algorithm balances bid amounts, ad relevance, and pacing to ensure optimal ad visibility and performance, enhancing user experience and advertiser value.
0 min read • Last Updated 20 August 2024
The Strategic Benefits of Sponsored Products and Always-On Campaigns
Maximise sales and brand awareness on Zitcha with sponsored products and always-on campaigns, ensuring both immediate impact and sustained visibility in the retail media landscape.
0 min read • Last Updated 20 August 2024
Understanding Buy Types in Retail Media: CPC vs CPM vs Fixed
Explore the key buy types—CPC, CPM, and Fixed Pricing—in retail media and learn how to optimize your media buys on Zitcha for effective marketing results.
0 min read • Last Updated 15 July 2024
Retail Media Glossary
The following are helpful terms to know while using Zitcha’s Retail Media Platform.
0 min read • Last Updated 3 May 2024
Platform Terminology
This article highlights key terms you'll encounter on the Zitcha Retail Media Platform.
0 min read • Last Updated 3 May 2024
Glossary of Zitcha Performance Metrics
This article describes Zitcha's ad metrics to help you analyse the performance of your Orders.
0 min read • Last Updated 3 May 2024
How do I view the performance of my Brand Store?
The metrics tab is coming soon. In the interim, please contact your Zitcha Customer Success Manager for a report on your brand store metrics (includes the metrics listed below).
0 min read • Last Updated 3 May 2024
Getting Started with Brand Stores - Dashboard Overview
Brand Stores provide an efficient and cost-effective method for Brands to create their own store-fronts on a Retailer's website. The feature allows for fully customisable mix-media pages to be easily created, approved and measured via Zitcha.
0 min read • Last Updated 20 August 2024
What are packages?
Discover how to create and manage ad packages on Zitcha to streamline orders, achieve marketing goals, and offer discounted rates.
0 min read • Last Updated 3 May 2024
Getting started as a Supplier on Zitcha
Quick start guide for Zitcha users as a Supplier.
0 min read • Last Updated 20 August 2024
What is a Web Banner Ad?
Web banner ads allow suppliers to advertise on a retailer's website by placing banners in predetermined areas, targeting high-intent audiences at the point of sale.
0 min read • Last Updated 20 August 2024
What is a Space?
Understanding ad spaces on the retailer's website
13 min read • Last Updated 20 June 2024
What Ad Types are available in Zitcha?
Ad Types
3 min read • Last Updated 20 June 2024
Performance Overview Dashboard
The Performance Overview Dashboard is a snapshot of all of your Supplier-funded marketing activity in one simple view and it'll appear at the top of your homepage.
8 min read • Last Updated 13 September 2024
Offsite Integration Guide
This offsite guide ensures a smooth integration with all offsite assets, covering all essential steps from account setup to understanding integration challenges for a successful partnership.
12 min read • Last Updated 20 June 2024
Onsite Integration Guide
This Onsite guide ensures a smooth integration with all offsite assets, covering all essential steps from account setup to understanding integration challenges for a successful partnership.
14 min read • Last Updated 20 June 2024
Sponsored Product Integration Guide
Leveraging the Zitcha Search API for Onsite Retail Media Experiences.
5 min read • Last Updated 20 June 2024
Configuration Instructions for In-store Screens Deployment
Deployment Guide for In-store Screens
0 min read • Last Updated 27 August 2024
Building Templated Audiences
Build and save Facebook and Google audience templates for future use, or load existing templates when creating new ads.
0 min read • Last Updated 28 August 2024
How can I archive an Order?
Archive orders in Zitcha by selecting the Archive option from the drop-down menu and manage archived orders via the Archived Orders button.
0 min read • Last Updated 20 August 2024
Sharing Custom Audiences with a Supplier
Easily share Custom Audiences with your suppliers on Zitcha by selecting the audience in Supplier Settings and saving the changes.
0 min read • Last Updated 9 September 2024
How do I share Facebook Custom Audiences with Zitcha?
Easily share Facebook Custom Audiences with Zitcha by logging into Facebook Business Manager, selecting your audience, and following the sharing steps provided.
8 min read • Last Updated 1 October 2024
Native Product Feed
Zitcha provides a Product Update Endpoint that allows retailers to push their product catalog information to Zitcha's product feed. This guide will walk you through the steps to use the endpoint to update and add products to the Zitcha product feed.
2 min read • Last Updated 13 September 2024
How to navigate your Homepage
A guide to help you get familiar with your platform homepage.
3 min read • Last Updated 20 June 2024
Adding Users to your Organisation
You can invite additional users in your organisation to access Zitcha. Admin access is required to complete this action.
3 min read • Last Updated 20 June 2024
Inviting a Supplier
As a Retailer, you'll need to send an invite to each Supplier to create a Zitcha account. This will create a Supplier organisation linked with your Retailer Zitcha account, and enable them to submit orders directly to you for approval.
4 min read • Last Updated 20 June 2024
How to create and submit an Order
Retailers and Suppliers are able to create orders through their Zitcha accounts. For each order, they can run multiple ads simultaneously using different Ad Types.
0 min read • Last Updated 11 October 2024
Sharing Facebook Page Access to Zitcha for Managed Partner Ads
Grant Zitcha secure access to your Facebook Page by inviting an admin and sharing page permissions through Zitcha's platform for efficient management and integration.
0 min read • Last Updated 31 July 2024
Inventory Management
This page describes Zitcha’s Inventory Management tool and how it can be leveraged to visualise your organisations fixed tenancy activity.
0 min read • Last Updated 30 July 2024
Approvals
This page describes Zitcha’s approval flow and how you can leverage the review process to control what media goes live on your network.
0 min read • Last Updated 12 September 2024
Teams
This page describes Identity and Access Management (IAM) teams, which define the scope of a users access.
0 min read • Last Updated 20 August 2024
Users
Manage user accounts, roles, and teams on Zitcha with tools for creating, editing, deactivating, and resetting passwords, ensuring streamlined access and control across organisations.
0 min read • Last Updated 14 August 2024
Roles & Permissions
This page describes Identity and Access Management (IAM) roles, which are collections of IAM permissions.
0 min read • Last Updated 3 May 2024
How do I approve or provide feedback on a Brand Store?
As a Retailer, you have final say on wether a Brand Store will publish on the scheduled dates.
0 min read • Last Updated 20 August 2024
How do I request for a Brand Store to be published?
Follow these steps to request supplier approval for your brand store, ensuring it's reviewed and ready for launch.
0 min read • Last Updated 20 August 2024
Product Grid Content Block - Brand Stores Best Practice
Effectively use Zitcha's product grid to display multiple products in a responsive and visually appealing layout.
0 min read • Last Updated 27 August 2024
Multiple Image Content Block - Brand Stores Best Practice
Learn how to add and configure a multiple image content block in your Zitcha brand store to display two side-by-side images with optional links and call-to-action buttons.
0 min read • Last Updated 20 August 2024
How do I add Content to my Brand Store Pages?
Customize your brand store on Zitcha by adding and managing various content blocks like images, videos, and product grids to enhance page layout and functionality.
0 min read • Last Updated 20 August 2024
Single Image Content Block - Brand Stores Best Practice
Utilize the single image block on Zitcha to add versatile, high-quality images to your brand store, enhancing visual appeal and functionality.
0 min read • Last Updated 20 August 2024
How do I create Pages in my Brand Store?
Learn how to edit and manage your brand store on Zitcha, including adding, saving, and reordering pages.
0 min read • Last Updated 3 May 2024
How to assign Product Sets to Suppliers
For a Supplier to be able to place a Sponsored Product Ad, a Google Smart Shopping Ad, or a Facebook Dynamic Product Ad they must have at least one product set assigned to them in Supplier settings.
0 min read • Last Updated 20 August 2024
How To Apply Weighting to an Ad
Learn how to use weighted ad delivery to prioritize the appearance order of web banner ads in a shared space.
0 min read • Last Updated 20 August 2024
How to create a Campaign using a Package
Discover how to add offered packages to your order on Zitcha and apply the discount to your wallet value.
0 min read • Last Updated 20 August 2024
How to create a Package
Learn how to create ad packages on Zitcha to offer discounts and manage various ad types for your Suppliers.
0 min read • Last Updated 20 August 2024
What are Wallets and How to Create Them
Learn how to create and manage wallets for suppliers in Zitcha, including how to use them for orders and view transaction history.
0 min read • Last Updated 20 August 2024
Navigating Your Campaign Metrics
Learn how to access and filter metrics for an order in Zitcha to analyze its performance.
0 min read • Last Updated 3 May 2024
How do I price my Web Banner Ads?
Web Banner Ad rates are determined by the website owner (Retailer) and can vary based on factors such as the banner's position and the page's traffic.
0 min read • Last Updated 3 May 2024
Managing your Organisation’s user accounts
The User management section provides an easier way to manage users like updating user permissions, disabling or enabling users, and prompting password resets.
0 min read • Last Updated 20 August 2024
Which Google audiences are available in Zitcha?
Target specific audiences in Google Ads campaigns by selecting criteria such as locations, interests, and affinity groups using Zitcha's audience tools.
0 min read • Last Updated 20 August 2024
How to use "Request Review"
Learn how to request changes in your supplier's order by editing, updating, and using the "Request Review" feature.
0 min read • Last Updated 20 August 2024
What is a Web Banner Ad?
Web banner ads allow suppliers to advertise on a retailer's website by placing banners in predetermined areas, targeting high-intent audiences at the point of sale.
0 min read • Last Updated 9 September 2024
How do I share Facebook Custom Audiences with Zitcha?
Easily share Facebook Custom Audiences with Zitcha by logging into Facebook Business Manager, selecting your audience, and following the sharing steps provided.
0 min read • Last Updated 20 August 2024
How to enable Ad Types for partnering Suppliers?
Enabling or disabling ad types for your supplier
0 min read • Last Updated 20 August 2024
What are the specs for image and video?
Image and video specifications for Facebook and YouTube ads
0 min read • Last Updated 27 August 2024
Creative best practice guide
Creative assets required for ad campaigns
0 min read • Last Updated 20 August 2024
How to review an order from a Supplier
Efficiently review and approve new orders with Zitcha
0 min read • Last Updated 20 August 2024
How can I duplicate an order?
Streamline your ordering process with Zitcha’s duplicate feature
5 min read • Last Updated 20 June 2024
What happens if two Suppliers want to purchase the same Space during the same time period?
When multiple Suppliers seek the same Space simultaneously, the ad will display in a carousel for FIXED monetization, or prioritize the highest bidder for BIDDING, with a warning shown if the slot is already occupied.
6 min read • Last Updated 20 June 2024
How can I set up default Ad Types?
Set up default Ad Types in Supplier Settings before adding Suppliers to streamline campaign management, with options to enable and customize various Extension and Owned Channel ad types for individual needs.
10 min read • Last Updated 20 June 2024
Configuring Supplier Settings
As a Retailer, you control what each Supplier can access within Zitcha, including budgets, financial and performance metrics, margins, custom audiences, product catalogs, wallets, and settings, which can be configured at both a global and individual Supplier level.
5 min read • Last Updated 21 August 2024
How do I update Facebook catalogs or Google product feeds?
Update Facebook catalogs or Google product feeds
4 min read • Last Updated 20 June 2024
How can I reject an order?
Rejecting the order
5 min read • Last Updated 20 June 2024
Getting started as a Retailer on Zitcha
Quick start guide on how to start as a Retailer in Zitcha
5 min read • Last Updated 20 June 2024
Getting started as a Retailer on Zitcha
Quick start guide on how to start as a Retailer in Zitcha
3 min read • Last Updated 20 June 2024
Editing a Submitted Order
As a Supplier you can make changes to your order after you've submitted it. The changes will be reviewed by the Retailer and either Approved or Rejected.
4 min read • Last Updated 20 June 2024
How to create and submit an Order
Retailers and Suppliers are able to create orders through their Zitcha accounts. For each order, they can run multiple ads simultaneously using different Ad Types.
3 min read • Last Updated 20 June 2024
Adding Users to your Organisation
You can invite additional users in your organisation to access Zitcha. Admin access is required to complete this action.
3 min read • Last Updated 20 June 2024
Inviting a Supplier
As a Retailer, you'll need to send an invite to each Supplier to create a Zitcha account. This will create a Supplier organisation linked with your Retailer Zitcha account, and enable them to submit orders directly to you for approval.
3 min read • Last Updated 20 June 2024
Performance Overview Dashboard
The Performance Overview Dashboard is a snapshot of all of your Supplier-funded marketing activity in one simple view and it'll appear at the top of your homepage.