Grow your Retail Media Network on Zitcha's Platform

Zitcha provides a Product Update Endpoint that allows retailers to push their product catalog information to Zitcha's product feed. This guide will walk you through the steps to use the endpoint to update and add products to the Zitcha product feed.

Discover how Zitcha's Planning Engine provides control over media visibility, discounts, approvals, and clashes to ensure transparency and fair management of your network

This page describes Zitcha’s wallet functionality and how it can be used to track commitment and burn down with your linked organisations.

The Zitcha Planning Engine simplifies media planning and execution, centralizing tools for campaign management, workflow optimization, and performance reporting.

This page describes Identity and Access Management (IAM) teams, which define the scope of a users access.

This page describes how Zitcha’s Identity and Access Management (IAM) system works and how you can use it to manage access in the Zitcha platform.

Zitcha's ad placement algorithm balances bid amounts, ad relevance, and pacing to ensure optimal ad visibility and performance, enhancing user experience and advertiser value.

Maximise sales and brand awareness on Zitcha with sponsored products and always-on campaigns, ensuring both immediate impact and sustained visibility in the retail media landscape.

Explore the key buy types—CPC, CPM, and Fixed Pricing—in retail media and learn how to optimize your media buys on Zitcha for effective marketing results.

The following are helpful terms to know while using Zitcha’s Retail Media Platform.

This article highlights key terms you'll encounter on the Zitcha Retail Media Platform.

This article describes Zitcha's ad metrics to help you analyse the performance of your Orders.

The metrics tab is coming soon. In the interim, please contact your Zitcha Customer Success Manager for a report on your brand store metrics (includes the metrics listed below).

Brand Stores provide an efficient and cost-effective method for Brands to create their own store-fronts on a Retailer's website. The feature allows for fully customisable mix-media pages to be easily created, approved and measured via Zitcha.

Discover how to create and manage ad packages on Zitcha to streamline orders, achieve marketing goals, and offer discounted rates.

Quick start guide for Zitcha users as a Supplier.

Web banner ads allow suppliers to advertise on a retailer's website by placing banners in predetermined areas, targeting high-intent audiences at the point of sale.

Understanding ad spaces on the retailer's website

Ad Types

The Performance Overview Dashboard is a snapshot of all of your Supplier-funded marketing activity in one simple view and it'll appear at the top of your homepage.