overview-topic - Articles Page
Overview
Articles
5 min read • Last Updated 15 October 2024
Platform Overview
Grow your Retail Media Network on Zitcha's Platform
8 min read • Last Updated 1 October 2024
Native Product Feed
Zitcha provides a Product Update Endpoint that allows retailers to push their product catalog information to Zitcha's product feed. This guide will walk you through the steps to use the endpoint to update and add products to the Zitcha product feed.
0 min read • Last Updated 20 August 2024
Transparency & Ownership
Discover how Zitcha's Planning Engine provides control over media visibility, discounts, approvals, and clashes to ensure transparency and fair management of your network
0 min read • Last Updated 29 July 2024
Wallets
This page describes Zitcha’s wallet functionality and how it can be used to track commitment and burn down with your linked organisations.
0 min read • Last Updated 21 August 2024
Zitcha Planning Engine
The Zitcha Planning Engine simplifies media planning and execution, centralizing tools for campaign management, workflow optimization, and performance reporting.
0 min read • Last Updated 12 September 2024
Teams
This page describes Identity and Access Management (IAM) teams, which define the scope of a users access.
0 min read • Last Updated 24 July 2024
Identity & Access Management (IAM)
This page describes how Zitcha’s Identity and Access Management (IAM) system works and how you can use it to manage access in the Zitcha platform.
0 min read • Last Updated 13 September 2024
Understanding Ad Placement: How Bids and Relevance Impact Ad Visibility
Zitcha's ad placement algorithm balances bid amounts, ad relevance, and pacing to ensure optimal ad visibility and performance, enhancing user experience and advertiser value.
0 min read • Last Updated 20 August 2024
The Strategic Benefits of Sponsored Products and Always-On Campaigns
Maximise sales and brand awareness on Zitcha with sponsored products and always-on campaigns, ensuring both immediate impact and sustained visibility in the retail media landscape.
0 min read • Last Updated 20 August 2024
Understanding Buy Types in Retail Media: CPC vs CPM vs Fixed
Explore the key buy types—CPC, CPM, and Fixed Pricing—in retail media and learn how to optimize your media buys on Zitcha for effective marketing results.
0 min read • Last Updated 15 July 2024
Retail Media Glossary
The following are helpful terms to know while using Zitcha’s Retail Media Platform.
0 min read • Last Updated 3 May 2024
Platform Terminology
This article highlights key terms you'll encounter on the Zitcha Retail Media Platform.
0 min read • Last Updated 3 May 2024
Glossary of Zitcha Performance Metrics
This article describes Zitcha's ad metrics to help you analyse the performance of your Orders.
0 min read • Last Updated 3 May 2024
How do I view the performance of my Brand Store?
The metrics tab is coming soon. In the interim, please contact your Zitcha Customer Success Manager for a report on your brand store metrics (includes the metrics listed below).
0 min read • Last Updated 3 May 2024
Getting Started with Brand Stores - Dashboard Overview
Brand Stores provide an efficient and cost-effective method for Brands to create their own store-fronts on a Retailer's website. The feature allows for fully customisable mix-media pages to be easily created, approved and measured via Zitcha.
0 min read • Last Updated 20 August 2024
What are packages?
Discover how to create and manage ad packages on Zitcha to streamline orders, achieve marketing goals, and offer discounted rates.
0 min read • Last Updated 3 May 2024
Getting started as a Supplier on Zitcha
Quick start guide for Zitcha users as a Supplier.
0 min read • Last Updated 20 August 2024
What is a Web Banner Ad?
Web banner ads allow suppliers to advertise on a retailer's website by placing banners in predetermined areas, targeting high-intent audiences at the point of sale.
0 min read • Last Updated 20 August 2024
What is a Space?
Understanding ad spaces on the retailer's website
13 min read • Last Updated 20 June 2024
What Ad Types are available in Zitcha?
Ad Types
3 min read • Last Updated 20 June 2024
Performance Overview Dashboard
The Performance Overview Dashboard is a snapshot of all of your Supplier-funded marketing activity in one simple view and it'll appear at the top of your homepage.