Key Elements of Dynamic Ad Buying

1. Schedule: Set the start and end date of your ad. Ads will automatically go live and be served dynamically across your website during this period.
2. Media Type: Choose the ad format Sponsored Products. Promote products directly from the linked product catalogue.
3. Budget: Set the budget you’re willing to allocate to your campaign. This budget determines how often your ads will be shown within relevant search results based on demand and competitiveness.
4. Product Feed Integration: Zitcha pulls the relevant product information directly from the existing product feed. This eliminates manual data entry, ensuring that your ads are always showcasing the correct product details (name, image, price, etc.). Select from the product feed the product/ products you wish to promote as part of your campaign.

How Dynamic Buying Works in Practice

• Real-Time Ad Serving: Once the campaign is live, Zitcha’s system dynamically delivers ads based on the user’s search behaviour or the category they are browsing.
• For example, if a customer searches for "sunscreen" on the retailer website, the system instantly identifies relevant promoted products and serves them as sponsored ads, ensuring that only the most appropriate products are displayed.
• Targeting Precision: The system uses data from the website & product feed—such as search terms, category preferences—to filter and serve ads that are most likely to convert. This includes options like filtering by product attributes (size, colour, etc.) for more personalised results.
• Keyword Targeting: The dynamic buy type autonomously optimises keyword recommendations, leveraging a word relevance model to predict the most relevant search terms for each promoted product in real time. This ensures that keyword suggestions seamlessly integrate into the serving algorithm, maximising relevance and reach for each ad.

Advantages of Dynamic Buying

• Relevance: Serve ads that match the exact search or browse intent of your customers, increasing the likelihood of engagement.
• Automation: No manual placement needed—ads are dynamically served and updated, saving time and resources.
• Flexibility: Tailor your ad settings (budgets, timings, product selection) and let Zitcha handle real-time delivery.
• Simplicity: Take the hard work out of a campaign set up with a four click process to configuring sponsored product ads.

By leveraging Zitcha’s dynamic ad buying process, you can ensure that the right product is promoted to the right customer at the right time, maximising the potential for conversion.