bpg-retailer-topic - Articles Page

Best Practices Guides

Articles


0 min read • Last Updated 30 July 2024
Discounts
This page describes Zitcha’s Discounts and how you can use them to transparently fuel your network-advertiser negotiations
0 min read • Last Updated 20 August 2024
Users
Manage user accounts, roles, and teams on Zitcha with tools for creating, editing, deactivating, and resetting passwords, ensuring streamlined access and control across organisations.
0 min read • Last Updated 20 August 2024
The Strategic Benefits of Sponsored Products and Always-On Campaigns
Maximise sales and brand awareness on Zitcha with sponsored products and always-on campaigns, ensuring both immediate impact and sustained visibility in the retail media landscape.
0 min read • Last Updated 20 August 2024
Understanding Buy Types in Retail Media: CPC vs CPM vs Fixed
Explore the key buy types—CPC, CPM, and Fixed Pricing—in retail media and learn how to optimize your media buys on Zitcha for effective marketing results.
0 min read • Last Updated 3 May 2024
How do I view the performance of my Brand Store?
The metrics tab is coming soon. In the interim, please contact your Zitcha Customer Success Manager for a report on your brand store metrics (includes the metrics listed below).
0 min read • Last Updated 3 May 2024
How do I approve or provide feedback on a Brand Store?
As a Retailer, you have final say on wether a Brand Store will publish on the scheduled dates.
0 min read • Last Updated 20 August 2024
How do I request for a Brand Store to be published?
Follow these steps to request supplier approval for your brand store, ensuring it's reviewed and ready for launch.
0 min read • Last Updated 20 August 2024
Product Grid Content Block - Brand Stores Best Practice
Effectively use Zitcha's product grid to display multiple products in a responsive and visually appealing layout.
0 min read • Last Updated 20 August 2024
How do I add Content to my Brand Store Pages?
Customize your brand store on Zitcha by adding and managing various content blocks like images, videos, and product grids to enhance page layout and functionality.
0 min read • Last Updated 20 August 2024
Single Image Content Block - Brand Stores Best Practice
Utilize the single image block on Zitcha to add versatile, high-quality images to your brand store, enhancing visual appeal and functionality.
0 min read • Last Updated 20 August 2024
Navigation Content Block - Brand Stores Best Practice
Enhance your Zitcha brand store by adding a customizable navigation bar and image for a cohesive and visually appealing experience.
0 min read • Last Updated 20 August 2024
Which Google audiences are available in Zitcha?
Target specific audiences in Google Ads campaigns by selecting criteria such as locations, interests, and affinity groups using Zitcha's audience tools.
0 min read • Last Updated 20 August 2024
What are the specs for image and video?
Image and video specifications for Facebook and YouTube ads
0 min read • Last Updated 20 August 2024
How to review an order from a Supplier
Efficiently review and approve new orders with Zitcha
13 min read • Last Updated 20 June 2024
What Ad Types are available in Zitcha?
Ad Types
5 min read • Last Updated 20 June 2024
What happens if two Suppliers want to purchase the same Space during the same time period?
When multiple Suppliers seek the same Space simultaneously, the ad will display in a carousel for FIXED monetization, or prioritize the highest bidder for BIDDING, with a warning shown if the slot is already occupied.
6 min read • Last Updated 20 June 2024
How can I set up default Ad Types?
Set up default Ad Types in Supplier Settings before adding Suppliers to streamline campaign management, with options to enable and customize various Extension and Owned Channel ad types for individual needs.
10 min read • Last Updated 20 June 2024
Configuring Supplier Settings
As a Retailer, you control what each Supplier can access within Zitcha, including budgets, financial and performance metrics, margins, custom audiences, product catalogs, wallets, and settings, which can be configured at both a global and individual Supplier level.
6 min read • Last Updated 20 June 2024
Meta Managed Partner Ads (MPA) Campaign Guidance
This guide provides essential information for creating and managing effective campaigns for Meta's Managed Partner Ads (MPA).
7 min read • Last Updated 4 July 2024
Meta Product Feed: Image and Video Specifications Guide
Ensure your products stand out in Dynamic Product Ads
6 min read • Last Updated 20 June 2024
Managed Partner Ads (MPA) Metrics Overview
This document provides a detailed overview of Managed Partner Ads (MPA), focusing on the metrics used to assess campaign performance.