The Zitcha Planning engine is a one stop shop to plan, manage and report on all retail media advertising activities across an entire network of media channels. It centralises tools that help you connect with consumers on their path to purchase and drive better business results.

With advanced workflow configurations, joint business planning and campaign planning capabilities all in one, The Zitcha Planning Engine is designed to provide networks with unparalleled flexibility, efficiency and optimisation in media planning negotiations and execution.

Zitcha is not just about flexibility; it's about bridging the gap between planning and execution, ensuring that networks can offer competitive and customised media solutions to their advertisers.

Getting started with the Planning Engine

To explore the Planning Engine within the context of your organisation. You will need:

• An authenticated Zitcha user account.
• To be assigned to at least one role and team within your organisation.

Learn more about Identity and Access Management. For help accessing your account, please contact your organisation administrator.

Explore the Planning Engine

Zitcha’s planning engine let’s you focus on your media outcomes instead of process management. Zitcha combines an intuitive workflow with powerful transparency and ownership controls.

Plans

Plans provide a structured framework for aligning advertising initiatives with strategic business objectives, enabling advertisers to plan, execute, and measure the success of their efforts comprehensively. Plans can be used for ad hoc campaigns or an entire annual JBP commitment with a plan now, execute later model. Plans may contain zero, one or multiple ad sets.

Ad sets

Ad sets are the grouping of ads based on specific settings such as schedule, placement and media type. This enables optimisation and budget flow between a collection of linked ads.

Ads

An ad provides the ability to run multiple variations of ad creatives within the same ad set.

Learn how to plan, load and submit media in Zitcha

Learn about wallets

Learn about transparency & ownership

View and analyse inventory