Spaces on the Retailer's website where banner or sponsored product ads are displayed are referred to as Spaces in Zitcha. There are two types of spaces based on the deployment method:

1. Virtual: This method is similar to a web widget. It involves Zitcha inserting banner ads onto the Retailer's website in the predetermined areas designated for displaying ads.
2. Embedded: These spaces require a custom code directly inserted into the Retailer's HTML. This method involves more direct integration into the Retailer's website.

Both methods require a base code to be installed on the site to facilitate delivery of ads.