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Platform Overview

What Ad Types are available in Zitcha?

13 min read • Last updated 20 June 2024

Ad Types

Zitcha lets you maximize a cross-platform advertising strategy to help you target local consumers wherever they're browsing.

Here are the Ad Types you can run for your campaigns (as of March 2023):

1. Facebook Image/Video Ads

  • Objective: Reach
  • Description: Maximize the number of people who see your ads and how often they see them. Suitable for building product awareness and reaching a large audience.
  • Placements: Automatic placements to optimize ad placement.
  • Creative Ad Formats: Flexible, supports static images or videos.

2. Facebook Carousel Ads

  • Objective: Reach
  • Description: Showcase two or more images and/or videos in a single ad. Placements are automated by Facebook for optimal outcomes.

3. Facebook Dynamic Product Ads (DPA)

  • Description: Display products based on user behavior. Create personalized campaigns at scale by showing relevant products to your audience.

4. Facebook Boosted Post

  • Description: Promote existing posts on your Facebook Page to get more engagement, video views, leads, or calls.

5. YouTube Bumper Ads

  • Description: Six-second, unskippable video ads played before YouTube videos, ideal for brand awareness campaigns.

6. YouTube Short Form Video Ads

  • Description: Short video ads played before, during, or after YouTube videos. Can be non-skippable if under 15 seconds.

7. Google Responsive Search Ads

  • Description: Text ads that adapt to show the most relevant messages to users. Google's algorithm tests different versions to identify the best-performing ad copy.

8. Google Smart Shopping Ads

  • Description: Product listing ads that appear on Google Shopping, driving traffic to the retailer's site for purchases.

9. Web Banner Ads

  • Description: Effectively advertise on a retailer's website by placing banners on predetermined areas.

10. Sponsored Product Ads

  • Description: Promote specific products on a retailer's website, usually on category or search results pages.
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