Quick start guide on how to start as a Retailer in Zitcha

This article highlights key terms you'll encounter on the Zitcha Retail Media Platform.

Brand Stores provide an efficient and cost-effective method for Brands to create their own store-fronts on a Retailer's website. The feature allows for fully customisable mix-media pages to be easily created, approved and measured via Zitcha.

The metrics tab is coming soon. In the interim, please contact your Zitcha Customer Success Manager for a report on your brand store metrics (includes the metrics listed below).

Brand Stores provide an efficient and cost-effective method for Brands to create their own store-fronts on a Retailer's website. The feature allows for fully customisable mix-media pages to be easily created, approved and measured via Zitcha.

Follow these steps to create a new Brand Store, including setting up details, costs, and scheduling live dates.

Quick start guide for Zitcha users as a Supplier.

A 'Sponsored Product' is an ad format that allows Suppliers to showcase and promote specific products on the Retailer's Website.

Ad Types

Set up default Ad Types in Supplier Settings before adding Suppliers to streamline campaign management, with options to enable and customize various Extension and Owned Channel ad types for individual needs.

As a Retailer, you control what each Supplier can access within Zitcha, including budgets, financial and performance metrics, margins, custom audiences, product catalogs, wallets, and settings, which can be configured at both a global and individual Supplier level.

Quick start guide on how to start as a Retailer in Zitcha

Retailers and Suppliers are able to create orders through their Zitcha accounts. For each order, they can run multiple ads simultaneously using different Ad Types.

You can invite additional users in your organisation to access Zitcha. Admin access is required to complete this action.

The Performance Overview Dashboard is a snapshot of all of your Supplier-funded marketing activity in one simple view and it'll appear at the top of your homepage.

Creating and managing ads in Zitcha

Learn how to effectively integrate Zitcha's Search API for sponsored products and ads, with flexible response options, filtering strategies, and pagination for optimal ad performance and user experience.

Manage user accounts, roles, and teams on Zitcha with tools for creating, editing, deactivating, and resetting passwords, ensuring streamlined access and control across organisations.

This page describes Identity and Access Management (IAM) roles, which are collections of IAM permissions.

This page describes how Zitcha’s Identity and Access Management (IAM) system works and how you can use it to manage access in the Zitcha platform.

Zitcha's ad placement algorithm balances bid amounts, ad relevance, and pacing to ensure optimal ad visibility and performance, enhancing user experience and advertiser value.

Maximise sales and brand awareness on Zitcha with sponsored products and always-on campaigns, ensuring both immediate impact and sustained visibility in the retail media landscape.

Explore the key buy types—CPC, CPM, and Fixed Pricing—in retail media and learn how to optimize your media buys on Zitcha for effective marketing results.

This page describes Zitcha's Network Branding platform.Configuring Network Branding and answers to common questions.

This article highlights key terms you'll encounter on the Zitcha Retail Media Platform.

As a Retailer, you have final say on wether a Brand Store will publish on the scheduled dates.

Follow these steps to request supplier approval for your brand store, ensuring it's reviewed and ready for launch.

Effectively use Zitcha's product grid to display multiple products in a responsive and visually appealing layout.

Learn how to add and configure a multiple image content block in your Zitcha brand store to display two side-by-side images with optional links and call-to-action buttons.

Customize your brand store on Zitcha by adding and managing various content blocks like images, videos, and product grids to enhance page layout and functionality.

Utilize the single image block on Zitcha to add versatile, high-quality images to your brand store, enhancing visual appeal and functionality.

Enhance your Zitcha brand store by adding a customizable navigation bar and image for a cohesive and visually appealing experience.

Learn how to edit and manage your brand store on Zitcha, including adding, saving, and reordering pages.

Brand Stores provide an efficient and cost-effective method for Brands to create their own store-fronts on a Retailer's website. The feature allows for fully customisable mix-media pages to be easily created, approved and measured via Zitcha.

Follow these steps to create a new Brand Store, including setting up details, costs, and scheduling live dates.

For a Supplier to be able to place a Sponsored Product Ad, a Google Smart Shopping Ad, or a Facebook Dynamic Product Ad they must have at least one product set assigned to them in Supplier settings.

Learn how to use weighted ad delivery to prioritize the appearance order of web banner ads in a shared space.

Discover how to add offered packages to your order on Zitcha and apply the discount to your wallet value.

Learn how to create ad packages on Zitcha to offer discounts and manage various ad types for your Suppliers.

Learn how to create and manage wallets for suppliers in Zitcha, including how to use them for orders and view transaction history.

Quick start guide for Zitcha users as a Supplier.

Learn how to access and filter metrics for an order in Zitcha to analyze its performance.

Build and save Facebook and Google audience templates for future use, or load existing templates when creating new ads.

Archive orders in Zitcha by selecting the Archive option from the drop-down menu and manage archived orders via the Archived Orders button.

Target specific audiences in Google Ads campaigns by selecting criteria such as locations, interests, and affinity groups using Zitcha's audience tools.

Easily share Custom Audiences with your suppliers on Zitcha by selecting the audience in Supplier Settings and saving the changes.

Learn how to request changes in your supplier's order by editing, updating, and using the "Request Review" feature.

Understanding the retailer review process for your order

Streamline your ordering process with Zitcha’s duplicate feature

Update Facebook catalogs or Google product feeds

Quick start guide on how to start as a Retailer in Zitcha

This guide provides essential information for creating and managing effective campaigns for Meta's Managed Partner Ads (MPA).

Retailers and Suppliers are able to create orders through their Zitcha accounts. For each order, they can run multiple ads simultaneously using different Ad Types.

Zitcha provides a Product Update Endpoint that allows retailers to push their product catalog information to Zitcha's product feed. This guide will walk you through the steps to use the endpoint to update and add products to the Zitcha product feed.

Zitcha's ad placement algorithm balances bid amounts, ad relevance, and pacing to ensure optimal ad visibility and performance, enhancing user experience and advertiser value.

This page describes Zitcha's Network Branding platform.Configuring Network Branding and answers to common questions.

This article describes Zitcha's ad metrics to help you analyse the performance of your Orders.

Quick start guide for Zitcha users as a Supplier.

Learn how to reset your password or a team member’s password on Zitcha, including the steps for both standard and admin accounts.

The User management section provides an easier way to manage users like updating user permissions, disabling or enabling users, and prompting password resets.

Understanding the retailer review process for your order

Why your campaign budget might not be fully spent

As a Supplier you can make changes to your order after you've submitted it. The changes will be reviewed by the Retailer and either Approved or Rejected.

This page describes Zitcha’s Discounts and how you can use them to transparently fuel your network-advertiser negotiations

Manage user accounts, roles, and teams on Zitcha with tools for creating, editing, deactivating, and resetting passwords, ensuring streamlined access and control across organisations.

Maximise sales and brand awareness on Zitcha with sponsored products and always-on campaigns, ensuring both immediate impact and sustained visibility in the retail media landscape.

Explore the key buy types—CPC, CPM, and Fixed Pricing—in retail media and learn how to optimize your media buys on Zitcha for effective marketing results.

The metrics tab is coming soon. In the interim, please contact your Zitcha Customer Success Manager for a report on your brand store metrics (includes the metrics listed below).

As a Retailer, you have final say on wether a Brand Store will publish on the scheduled dates.

Follow these steps to request supplier approval for your brand store, ensuring it's reviewed and ready for launch.

Effectively use Zitcha's product grid to display multiple products in a responsive and visually appealing layout.

Customize your brand store on Zitcha by adding and managing various content blocks like images, videos, and product grids to enhance page layout and functionality.

Utilize the single image block on Zitcha to add versatile, high-quality images to your brand store, enhancing visual appeal and functionality.

Enhance your Zitcha brand store by adding a customizable navigation bar and image for a cohesive and visually appealing experience.

Target specific audiences in Google Ads campaigns by selecting criteria such as locations, interests, and affinity groups using Zitcha's audience tools.

Image and video specifications for Facebook and YouTube ads

Efficiently review and approve new orders with Zitcha

Ad Types

When multiple Suppliers seek the same Space simultaneously, the ad will display in a carousel for FIXED monetization, or prioritize the highest bidder for BIDDING, with a warning shown if the slot is already occupied.

Set up default Ad Types in Supplier Settings before adding Suppliers to streamline campaign management, with options to enable and customize various Extension and Owned Channel ad types for individual needs.

As a Retailer, you control what each Supplier can access within Zitcha, including budgets, financial and performance metrics, margins, custom audiences, product catalogs, wallets, and settings, which can be configured at both a global and individual Supplier level.

This guide provides essential information for creating and managing effective campaigns for Meta's Managed Partner Ads (MPA).

Ensure your products stand out in Dynamic Product Ads

This document provides a detailed overview of Managed Partner Ads (MPA), focusing on the metrics used to assess campaign performance.