Planning & Execution

• Order: A collection of ad sets belonging to a Brand within a Retail Media Network.
• Ad Set: A set of ads that share multiple commonalities. Ad sets reside within an order and can contain one or more ads.
  • Common properties include goal, placement, audience, schedule, and budget.
• Ad: The individual piece of creative/content delivered to a user.
• Wallet: A store of committed value that can fund a media plan. A Brand may have multiple wallets.
  • Example: Joint Business Plan (JBP), Terms of Trade, Over and Above.

Scheduling & Distribution

• Media Type: The medium of an ad.
  • Example: Onsite Banner.
• Placement: Where an ad is delivered.
• Schedule: The start and end date of an ad set. Schedules can be configured by the Retail Media Network.