Platform Overview

Welcome to the Zitcha API Documentation! We are delighted that you have chosen Zitcha, the world's first Unified, Omni-channel Retail Media Platform, to enhance and drive your retail media network. The APIs documented here provide programmatic access to the Zitcha Retail Media Platform, enabling you to integrate your existing systems with the Zitcha platform seamlessly and build out your Retail Media Network effectively.

As an innovative leader in retail media solutions, Zitcha believes in empowering retailers by offering them the tools to leverage their media assets and deliver personalised and impactful advertising experiences. Our API documentation provides detailed insights and guidelines on fully utilising the comprehensive suite of Zitcha's API functionalities.

Information Lifecycle

Zitcha's platform follows an information lifecycle divided into three primary roles of functionality: Onboard, Observe, and Operate.

This cycle is designed to scale alongside your business and provide you with the tools to manage your retail media network effectively. The APIs are categorised into these three roles, and each role is further divided into subcategories. The following sections provide a brief overview of each of these roles and supporting APIs.

Onboard

Onboarding your data to your Retail Media Network.

Collect API

The Collect API handles events collected through the delivery of advertisements and customer interactions. It allows for real-time data acquisition from ad delivery. The data collected via this API is vital in refining and optimising future ad campaigns.

• Function: Collects events generated through the delivery of advertising media and relevant customer interaction.
• Features: Supports real-time ad delivery and customer interaction data ingestion.

Connect API

The Connect API is designed to manage the events collected through systems external to Zitcha, such as Customer Relationship Management (CRM) and Point of Sale (POS) systems. By integrating these systems with the Zitcha platform, you can organise campaign activity and enrich your customer data, thus providing a broader and more accurate view of your customer's journey.

• Function: Connects to systems supporting your RMN.
• Features: Consolidates campaign execution activity for reporting and augments your customer data by linking it with the Zitcha platform, offering a holistic view of the customer journey.

Observe

Observing data quality and insights from your Retail Media Network.

Report API

The Report API is designed to generate insights and reports from the data collected through the other APIs. It empowers retailers and brands by providing them with actionable insights that help guide their strategic decision-making processes.

• Function: Produces insights and analytics from data assimilated through the onboarded APIs.
• Features: Offers actionable insights, aiding strategic planning for retailers and brands.

Operate

Operating your Retail Media Network.

Media API

The Media API manages events collected through media operations within the retail media network. It is used to control and monitor the media assets, enabling you to manage your media catalog and schedule your media placements across different channels.

• Function: Supervises events from media operations within the network.
• Features: Regulates and oversees media assets. Assists in media catalogue management and scheduling across varied channels.

Documentation Structure

Throughout this documentation, you'll find comprehensive guides and examples for each of these API categories. The APIs are designed to be flexible, high-performing, and scalable, just like the Zitcha platform itself. No matter the size of your retail operation, you can leverage Zitcha's APIs to create a more robust and effective retail media network.

We aim to help you unlock your full potential and drive greater revenue by monetising your retail media assets. As such, we welcome feedback on the API documentation and our platform in general. Together, we can transform the retail media landscape and deliver unparalleled shopping experiences to customers worldwide.

Now, let's begin your journey with Zitcha APIs to transform your retail media operations. Enjoy the journey!