Web Banner Ad rates are determined by the website owner (Retailer) and can vary based on factors such as the banner's position and the page's traffic. There are two primary ways to monetize a space:

1. Fixed: This involves charging a one-time fee per slot, per day.
2. Bidding: In this method, there's a minimum bid based on CPC (Cost Per Click) or CPM (Cost Per Mille). Suppliers can bid for a slot, and the winning bid (highest amount) gets served first. The bid slot can be updated by either the Supplier or Retailer while the campaign is active.

Here's how to set the price and monetization type:

• Click on Settings.
  

• Select Channel Settings.
• Under Web Ads, click on Settings.
  

• Choose the space you want to set the price and monetization model for.
• Under Monetization, select either Fixed or Bidding.
• For the Bidding model, enter a minimum bid amount and choose the bid format (CPM or CPC).
  

• For the Fixed model, set the fixed amount per day to book that space.