Performance Overview Metrics

Zitcha Performance Overview

Upon logging into the Zitcha platform, you'll encounter your Performance Overview, providing summarized metrics for current and past orders, filterable by various variables:

• Clicks: Total user interactions with ads.
• Impressions: Total number of ad displays.
• Reach: Total unique accounts that have seen your ads.
• Spent: Amount of money allocated for ads.
• Conversion Value: Total worth of conversions.
• Online Sales: Revenue from campaigns on a digital storefront.
• Offline Sales: Revenue from campaigns in a physical storefront.
• Live Orders: Current active orders in progress.
• New Orders: Recently initiated transactions not yet fulfilled.
• Approved Orders: Orders confirmed after necessary approvals.
• Completed Orders: Successfully fulfilled transactions.
• Return on Advertising Spend (ROAS): Ratio of total revenue to advertising spend.

Onsite Metrics

Website Banner Ad & Sponsored Products

• Clicks: User interactions with Website Banner Ad or Sponsored Product.
• Impressions: Total times the ad is displayed.
• CTR (Click-Through Rate): Percentage of clicks relative to impressions.
• Direct Conversion Value: Total worth of directly attributed conversions.
• Associated Conversion Value: Total worth of conversions influenced by the ad.
• Spend: Total amount spent on the ad.
• Purchase ROAS (Return On Ad Spend): Effectiveness of ad spend in generating revenue.

Brand Stores

Metrics for Brand Stores are Coming Soon.

Offsite Metrics

1. Facebook (Meta)

• Clicks: User interactions with ads.
• Link Clicks: Clicks on links within ads.
• Impressions: Number of times ads were on-screen.
• Reach: Number of unique accounts that saw the ads.
• CPC (Cost Per Click): Average cost for each click.
• CPM (Cost Per 1,000 Impressions): Average cost for 1,000 impressions.
• Spends: Amount of money spent on ads.
• Purchase ROAS: Total return from purchases attributed to ads.
• Conversion Value: Total monetary value of purchases attributed to ads.

2. Google

• Clicks: Interactions with ads.
• Impressions: Number of times ads were displayed.
• CPC (Cost Per Click): Average cost for each click.
• CPM (Cost Per 1,000 Impressions): Average cost for 1,000 impressions.
• CTR (Click-Through Rate): Percentage of impressions that lead to clicks.
• Spend: Amount of money spent on ads.
• Purchase ROAS: Return on Advertising Spend.
• Conversion Value: Total monetary value of purchases attributed to ads.

Instore Metrics

Metrics for Instore Ads are Coming Soon.