Ad events

Retail events

Models

Collect API

Connector Schema Management

Connector Management​

Connect API

Organisation

User

Permissions

Roles

Invitations

Media API

Catalogs

Products

Place

Override

Search API

When it comes to retail media, a common question from advertisers and retailers is: "What happens when someone bids $1 versus $2?" The answer is nuanced, as Zitcha's search API integration returns sponsored product and banner ads based on a complex algorithm. This algorithm takes into account several factors, including ad pacing, ad relevance to the customer, and the bid amount. Let's delve into how these elements interact and impact ad visibility.

Zitcha's ad placement is not solely determined by bid amounts. Instead, it involves a multifaceted approach to ensure that the most relevant ads are shown to users. Here's a breakdown of the key factors:

 This ensures that ads are shown at optimal times to achieve the best results without oversaturating the audience.

 Ads are matched to users based on their search queries, browsing history, and other contextual factors. This ensures that users see ads that are pertinent to their current journey.

 While higher bids can increase the likelihood of an ad being shown, they do not guarantee top placement if the ad is not relevant to the user's search or context.

To illustrate how these factors work together, consider the following scenarios:

A user searches for something closely related to product type X.

Even though Bidder B has a higher bid, Bidder A's ad is more relevant to the user's search. Therefore, Bidder A's ad is more likely to be displayed.

 bids higher on a general product category.

 bids lower but has products in a specific filter (e.g., blue colour).

When a user searches for the general product, Brand A’s ad appears first due to the higher bid. However, if the user applies a filter to see only blue products, and Brand B has the relevant items, Brand B’s ad will then surface at the top of the results.

Zitcha's primary goal is to ensure that the ads shown are relevant to the user's journey. This means:

 Users see ads that are pertinent to their current needs and interests, improving their shopping experience.

 Advertisers get better engagement rates because their ads are shown to users who are more likely to be interested in their products.

While relevance is crucial, bid amounts do play a significant role:

 Generally result in better placements, especially in competitive categories where multiple advertisers vie for the same audience.

 Zitcha's algorithm balances bid amounts with relevance to ensure that higher bids lead to optimal ad placements without compromising user experience.

In summary, Zitcha's ad placement strategy ensures that the most relevant ads are shown to users, while higher bids can enhance ad visibility but do not guarantee top placement. This balanced approach benefits both retailers and advertisers by delivering pertinent ads to users and optimising ad performance.

By understanding this dynamic, retailers and advertisers can make more informed decisions about their ad strategies on the Zitcha platform. For further questions or deeper insights into our ad placement algorithms, feel free to reach out!

Zitcha's ad placement algorithm balances bid amounts, ad relevance, and pacing to ensure optimal ad visibility and performance, enhancing user experience and advertiser value.

 Understanding Ad Placement: How Bids and Relevance Impact Ad Visibility

With the emergence of Retail Media Networks owning an identity, it is important to our Retail Partners to customise key visual elements of the technology they use. By giving retail media networks more control over the presentation of their media offerings, it will be easier for brands to identify and connect with the networks they are engaging.

Network Branding is configured by the retailer.

Upload your Network Logo. Your Network Logo may differ from your Retailer Logo, the Retailer Logo can be configured in the 

Using the colour picker, select you Network Colour.

Retailers will be able to integrate their Network logo and choose menu bar colours that match their brand. The platform will continue to operate from Zitcha's domain, and Zitcha will provide notification emails.

Zitcha’s Network Branding focuses the key visual aspects of the platformon theming of the core platform components.

For retailers, this means: When logging into a network, the menu bar and logo will represent the network’s branding.

For suppliers, this means: When selecting a network to create or view an order, the menu bar and logo will represent the network’s branding.

Yes, Network Branding is available to all Retailer partners.

How do I customise my network branding on Zitcha?

Network branding settings can be accessed via 

. Retailers can configure branding by uploading a network logo and selecting an appropriate network colour.

How will network branding affect existing users?

Existing users will experience a seamless transition to applied branding, with no disruption to their regular platform use. All settings will automatically update to reflect the new branding once implemented by the Retailer Network.

Will the platform be branding from launch?

No, by default, the platform will be branded as 

. The settings to configure Network Branding will be available in the Organisation Settings and branding will not appear on platform until it has been configured by the Retailer.

This page describes Zitcha's Network Branding platform.Configuring Network Branding and answers to common questions.

Network Branding

Upon logging into the Zitcha platform, you'll encounter your Performance Overview, providing summarized metrics for current and past orders, filterable by various variables:

 Total unique accounts that have seen your ads.

 Revenue from campaigns on a digital storefront.

 Revenue from campaigns in a physical storefront.

 Recently initiated transactions not yet fulfilled.

 Orders confirmed after necessary approvals.

 Ratio of total revenue to advertising spend.

 User interactions with Website Banner Ad or Sponsored Product.

 Percentage of clicks relative to impressions.

 Total worth of directly attributed conversions.

 Total worth of conversions influenced by the ad.

 Effectiveness of ad spend in generating revenue.

Metrics for Brand Stores are Coming Soon.

 Number of unique accounts that saw the ads.

 Total return from purchases attributed to ads.

 Total monetary value of purchases attributed to ads.

 Percentage of impressions that lead to clicks.

This article describes Zitcha's ad metrics to help you analyse the performance of your Orders.  

Glossary of Zitcha Performance Metrics

 consists of two main areas to manage your collaborative marketing activities: the 

As a Supplier, follow these steps to successfully set up your Zitcha account:

 link in the email invite you received. This will take you to the Zitcha 

 button in the top right-hand corner of the 

Upload your company logo. An image file with a transparent background is recommended.

For information on inviting additional users, refer to 

How to add Employees to your organization

For information on creating an order, check 

For a helpful list of common terms you may come across using the Zitcha platform, see the 

Quick start guide for Zitcha users as a Supplier.

Getting started as a Supplier on Zitcha

On Zitcha's login page, click the "Forgot password" link.

Enter the email address you used to create your Zitcha account, and click "Reset Password".


You'll receive an email to reset your password. Click the "SET PASSWORD" button in the email. This will open a page where you can enter a new password.


Enter your new password and confirm it. Click "Reset Password".

This will log you in automatically and will take you to your Zitcha dashboard. You can now use your new password to log in to your Zitcha account.

How to reset a member’s password with an Admin account:

With an Administrator account logged in, click the "Settings" button and select "Org. Settings".


In the "Team Members" tab, click the name of the member you’d like to reset the password for. This will pull up the User Settings page.


Scroll down to the "User’s operation", click the dropdown, and select "Reset user’s password". Click the "Perform Action" button. A link to reset the password will be emailed to your team member.

Your team member will now be able to reset their password using the reset link in the email.

Learn how to reset your password or a team member’s password on Zitcha, including the steps for both standard and admin accounts.

How do I reset my password?

In your organization settings, click the 

 tab. This page allows you to have a quick view of your team member permissions, status, and user details:

Green Active icon shows that the user is 

, which means the user can log in to Zitcha.

Red Inactive icon shows that the user is 

Click the name of the user. This will display the '

You can update the following details for the user:

Permissions: Click the dropdown menu under 

 to select the level of access you'd like the user to have.

 button to enable or disable their status.


Click Save Changes to update any changes.

The User management section provides an easier way to manage users like updating user permissions, disabling or enabling users, and prompting password resets.

Managing your Organisation’s user accounts

Once you have submitted your Order, your partnering Retailer will review your Order. Retailers will have an option to approve, reject, or request changes to the Order.

To get your Order published sooner, your partnering Retailer might apply some changes prior to approving it. If any changes are made, Zitcha will send you an email notification with the updates. Additionally, the Retailer has the option to include a message in the platform-generated email with more details about the change.

Please note that the platform-generated email won't flag any changes in the original placements of your order.

Understanding the retailer review process for your order

If the Retailer edits and approves my ad, will I be made aware of the edit?

Yes, it's possible that a campaign may end before it's been able to spend the whole budget.

The most common reason for this is that the selected audience is too small for the campaign budget and timeframe, causing the ads to stop showing.

Another reason could be that the ads stopped running due to not complying with Facebook Advertising Policies. 

 to find out more about Facebook's Advertising Policies.

As a Supplier, if you're looking to re-allocate leftover advertising spend, please contact your Retailer to arrange how to manage funds.

Why your campaign budget might not be fully spent

Is it possible for my Facebook ad campaign to underspend?

 Changes are currently unable to be made through the Zitcha platform for Social Media ads. Please contact your Retailer if you need to make changes to an Approved or Live Social Ad.

To edit an order:

Open the order you want to update and click the 

Make the desired changes to the order and then click the 

 What you can edit in the order will depend on whether it is 

The request will then be sent through to the Retailer to review. You will receive an email confirmation once the Retailer has either Approved or Rejected the changes.

As a Supplier you can make changes to your order after you've submitted it. The changes will be reviewed by the Retailer and either Approved or Rejected. 

FAQs

Articles

Understanding Ad Placement: How Bids and Relevance Impact Ad Visibility

Network Branding

Glossary of Zitcha Performance Metrics

Getting started as a Supplier on Zitcha

How do I reset my password?

Managing your Organisation’s user accounts

If the Retailer edits and approves my ad, will I be made aware of the edit?

Is it possible for my Facebook ad campaign to underspend?

Editing a Submitted Order

faqs-retailer-topic - Articles Page

FAQs

Articles

Understanding Ad Placement: How Bids and Relevance Impact Ad Visibility

Network Branding

Glossary of Zitcha Performance Metrics

Getting started as a Supplier on Zitcha

How do I reset my password?

Managing your Organisation’s user accounts

If the Retailer edits and approves my ad, will I be made aware of the edit?

Is it possible for my Facebook ad campaign to underspend?

Editing a Submitted Order