Zitcha enables you to harness Google's extensive audiences, allowing you to target people based on their interests, behaviors, and interactions with your business. Here's how you can utilize Google Ads campaigns to select audiences based on specific criteria:

1. Locations: Choose the country, region, or city where you want your ad to appear.
2. Interests: These are In-Market Audiences in Google Search Ads, focusing on customers actively researching products and exhibiting behaviors indicating consideration for purchasing. For instance, a home appliance brand might select interests like "Home Appliances" or "Small Appliances."
3. Affinity: These audience groups are based on user lifestyles, passions, and habits, such as "Home & Garden," "Lifestyle & Hobbies," or "Shoppers."

You can type keywords in the Interests field to automatically discover related In-Market Audiences from Google's database.

The Audience Summary provides a list of your selected targeting criteria, allowing you to review and remove them as needed. You can save current audience targeting as templates for future use and load previous templates.

For the latest list of options for In-Market and Affinity audiences, you can refer to this article from Google Ads Help.