Integrations
Onsite Integration Guide
Channels and Features of ALL Potential Integration Methods
| Zitcha Feature Unlock | Integration Method | Zitcha Access Required | Lowest Technical Lift to Unlock Onsite Capability |
|---|---|---|---|
| Sponsored Product Ads | Meta Catalogs | Meta - Admin/Full Control | ✅ |
| Sponsored Product Ads | Native Product Feed | Scoping Required | |
| Banner Ads | Google Tags Manager | Google Tags Manager - User | ✅ |
| Banner Ads | Sponsored Product Ads | Direct Script | Scoping Required |
| Banner Ads | Sponsored Product Ads | API Connection | Scoping Required |
All GTM Script Placement Methods
| Methods | Description | Lowest Technical Lift to Unlock Onsite Capability |
|---|---|---|
| Virtual | Zitcha embeds a script on your website using GTM to insert ads based on HTML elements on your web page and page URLs. | ✅ |
| Embedded | The Retailer create spaces for Zitcha by adding html elements to each website for Zitcha to attach to - this adds 2-3 weeks (Retailer dev time required). |
Steps to Lowest Technical Lift Integration Method
- Grant Zitcha access to Meta Product Catalogs
- Grant Zitcha access to Google Tag Manager
Steps to provide Zitcha with META Catalogs Access
For Zitcha to create Facebook and Sponsored Product Ads on behalf of your business, your assets (Business Page, Ad Account, Instagram & Catalogs) must be shared with the Zitcha Facebook Business Manager and granted ‘Full Control’. *Please only share your main Business Page (usually at a national level).
To do this please follow the below steps:
- Open Facebook Business Manager.
- Go to Business Settings.
- Below Users, click Partners.
- Click +Add
- Select Give a partner access to your assets.
- Enter the Zitcha Partner Business ID:
2979480269008473and click Next. - On this screen, you can add partners to multiple assets.a. Choose a type of asset in the first column (Page, Ad Account, Instagram & Catalogs.)b. Select the assets you want to add your partner to in the second column.c. Assign the Admin role/Full control for your partner in the third column. Repeat these steps until you've chosen roles for all of the assets you want to assign.
- Click Save Changes.
Steps to provide Zitcha with Google Tag Manager Access
In order for Zitcha to generate and run ads on your website the below users will require standard access to your Google Tag Manager on your production site. Additionally, please grant the same Zitcha users ‘admin’ access to the GTM account linked to your staging environment:
- please contact your solutions lead for these email addresses.
To grant access to the users, follow these steps:
- Open Google Tags Manager
- Click Admin.
- In the Account column, select User Management.
- Click '+'.
- Select Add new users.
- Enter one or more email addresses.
- Set Account Permissions as User
- Click Invite. Each invited user will receive an invitation to use the container.
Additional Guidance
Potential Challenges:
- Credit Lines: Single line of credit in the Facebook account is required.
- Facebook Feeds are required for product related campaigns used in Meta.
- Facebook Products that aren't split by brand may delay onboarding
Keep this guide at hand for a smooth integration. We're here to help every step of the way!