Integrations
Meta Product Feed: Image and Video Specifications Guide
7 min read • Last updated 4 July 2024
Ensure your products stand out in Dynamic Product Ads
Ensure your product catalog stands out on Facebook and Instagram by adhering to the following specifications for images and videos. This guide will help you optimise your content for Meta’s advertising platforms, ensuring your products are showcased effectively.
Product Images
These specifications are consistent with image feed requirements documented by Meta.
General Image Requirements
- Minimum Quantity: Each product must have at least one image.
- File Format: Acceptable formats include JPEG or PNG, with a maximum size of 8 MB.
- Accuracy: Images must accurately represent the product being sold.
- Content: Refrain from including offensive content, such as nudity or violence.
- Creative Limit: There is a limit of 20 product images per product.
Best Practices for Image
- Provide an assortment of images to display different angles and details of the product.
- The primary image should be clear, showcasing the entire product.
- Opt for a white background and refrain from overlaying text or promotional material.
Video Specifications
- Size Limit: Videos must not exceed 200MB.
- Length: There are no strict length requirements, but shorter videos tend to be more impactful.
- Supported Formats: This includes, but is not limited to, formats such as 3g2, 3gp, mp4, mov, avi, and mkv.
Best Practices for Video
- Short Duration: Focus on creating brief, engaging videos that quickly communicate your message.
- Brand Focus: Ensure your brand is prominently featured within the initial seconds.
- Product Showcase: Centre the video around the product to capture and retain viewer interest, encouraging conversions.
- Visual Engagement: Employ high-quality visuals with clear product demonstrations and attractive transitions.
Asset Size Specifications
Static Image campaigns
| Aspect ratio | SKUs promoted | Displays in | Minimum size | Recommended size |
|---|---|---|---|---|
| 1:1 (square) | >1 | Carousel ads | 500 x 500 pixels | 1024 x 1024 pixels |
| 4:5 | >1 | Carousel ads | 600 x 750 pixels | 1080 x 1350 pixels |
| 9:16 | >1 | Carousel ads | 500 x 888 pixels | 1080 x 1920 pixels |
| 1.91:1 | 1 | Single image ads | 500 x 500 pixels | 1200 x 628 pixels |
Video campaigns with 1 SKU (no static images)
MPA campaigns promoting 1 SKU will run as a Single image or Video ad format.
| Aspect ratio | SKUs promoted | Displays in | Minimum size | Recommended size |
|---|---|---|---|---|
| 1:1 (square) | >1 | Single Image/Video ads | 500 x 500 pixels | 1024 x 1024 pixels |
| 4:5 | >1 | Single Image/Video ads | 600 x 750 pixels | 1080 x 1350 pixels |
| 9:16 | >1 | Single Image/Video ads | 500 x 888 pixels | 1080 x 1920 pixels |
| 1.91:1 | 1 | Single Image/Video ads | 500 x 500 pixels | 1200 x 628 pixels |
Combination campaigns (Static and Video)
MPA campaigns promoting multiple SKUs will run in a Carousel format.
A combination of images and video assets can be used however the first card in the Carousel will always display as an image.
In the previews provided, assets will be displayed in square format.
| Aspect ratio | SKUs promoted | Displays in | Minimum size | Recommended size |
|---|---|---|---|---|
| 1:1 (square) | >1 | Carousel ads | 500 x 500 pixels | 1024 x 1024 pixels |
| 4:5 | >1 | Carousel ads | 600 x 750 pixels | 1080 x 1350 pixels |
| 9:16 | >1 | Carousel ads | 500 x 888 pixels | 1080 x 1920 pixels |
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