What is MPA & what makes the Zitcha offering unique?

• Managed Partner Ads (MPA) is a Facebook ad type designed to capture sku level reporting leveraging transaction data.
• Zitcha is one of the only global Meta partners offering this feature in market.

How MPA uses audiences

MPA leverages retailers' transaction data to construct both prospecting and retargeting audiences, enhancing the relevance and efficiency of ad targeting.

• Retargeting audiences are composed of individuals who have previously interacted with a product, aiming to re-engage past visitors.
• Prospecting audiences are created using a combination of Meta’s machine learning algorithms and the Retailer’s website pixel data to identify potential new customers who share characteristics or behaviours with the Retailer’s existing customers, but who have not yet interacted with the Retailer’s business

This means audiences are automatically generated and do not require selection in the campaign setup process.

MPA ad types

MPA currently supports Dynamic Product Ads

MPA reporting

Each MPA campaign records 3 pools of data:

• Promoted
  Quantity Added to Cart, Quantity Purchased & Purchase Value of SKUs selected to promote in the campaign
• Halo
  Products added to cart/purchased that are in addition to promoted products
• Standard campaign performance metrics
  eg. Reach, Impressions, Clicks etc.

Active Page Picker

MPA allows the Supplier to select the Facebook Page handle on which the ad should serve from. This option is dictated by the Retailer.

MPA Attribution

MPA has a 7-day click or 1-day view attribution window.