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Zitcha Product Update - October 2025

21 days ago by Dominik Elias

October delivered some powerful new capabilities that make campaign management and reporting within Zitcha even smoother.
This month’s updates introduce CSV exports, improved visibility and validation in our Planning workflow, and expanded creative support to help teams work faster and more confidently.

🆕 New Feature: Export Ad + Ad Set Information as CSV

Users can now export Ad and Ad Set data from a single Plan as a CSV, making it easier to share and analyze campaign details outside the platform.

Highlights

  • Exports include key Ad Set details (Media Type, Schedule, Placement, Custom Fields, etc.)
  • Notifications are automatically sent via in-app and email
  • CSV download links include network branding
  • Accessible to any user with Plan workflow access
📘

Note: Performance and spend metrics are not yet included.

🎨 Planning UI Enhancements

The Ad Set builder has been refined to make creative setup clearer and faster, ensuring campaigns meet creative and delivery requirements before submission (reducing back-and-forth admin).

What’s new

  • Creative guidelines now display directly in uploader fields
  • Character limits are visible on text inputs
  • Required to Submit and Required to Go Live fields are clearly flagged
  • Minimum bid validation errors now display for CPC and CPM types

🧩 Orders: Facebook Ad Updates

For teams managing Facebook Ads in Zitcha’s Orders workflow, creative uploads just got more flexible.

Updates

  • Support added for .GIF file types in Image/Video and Carousel Ads
  • Updated creative guidelines to reflect current size and file specifications

⚙️ Platform Enhancements

Ongoing improvements across backend, analytics, and admin tools.

Notable updates

  • Metabase integration: New API schema, visualisation management, and embedded analytics
  • Inventory Timeline v2: Ad Sets can now be approved or rejected directly from the timeline
  • Improved validation: Prevent ad set creation when no inventory exists for selected dates
  • Support for negative keyword payloads and other data cleanup optimizations

👩‍💻 Developer & Infrastructure Updates

For teams integrating or managing environments:

  • Broadsign Direct SDK: Cancel Proposal and Proposal Item APIs live
  • New endpoints: CSV export job, pricing calculations, and media space filtering by channel group
  • Safer cleanup actions: Unused Media Spaces and Locations can now be removed

✅ Availability

All features listed are live in Production unless otherwise noted.

Last updated: October 31, 2025