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Zitcha Product Update - November 2025

5 days ago by Dominik Elias

November’s release focuses on clearer planning, faster set-up, and better visibility across Inventory and Ad workflows. These updates reduce friction in campaign creation, surface the right information sooner, and help both networks and advertisers move with greater confidence as activity progresses from planning to delivery.

🆕 New Features

Advertiser Inventory Timeline (Inventory v2)

Networks using Inventory v2 can now enable an advertiser-facing inventory view, giving advertisers clearer insight into what’s already booked and what’s available to plan next.

What’s included

  • Advertisers can see their existing bookings
  • Available network inventory is visible alongside booked activity
  • Supports faster, more confident planning decisions
📘

Configuration note
This is a global Advertiser setting for the network and cannot be enabled per individual advertiser.

Availability: Configurable for networks using Inventory v2

Live Ad Replacement (Broadsign)

You can now update creative for ads that are already live on Broadsign screens, without taking campaigns offline.

How it works

  • Replacement ads follow the standard approval flow
  • The original ad continues serving until the replacement is approved
  • Once approved, the platform completes the swap automatically
  • Replaced ads are clearly marked as Stopped in the Ads tab
📘

Enablement note
Enabled per Media Space by admins. Not currently available for onsite placements.

Availability: Configurable (Broadsign)

✨ Improvements to Existing Features

Smarter ordering for Plans and Ad Sets

Plans and Ad Sets are now ordered by last modified, making it easier to pick up where you left off.

What to know

  • Updating a Plan moves the Plan to the top
  • Updating an Ad Set moves the Ad Set to the top
  • Changes inside Ads do not affect Plan or Ad Set ordering
  • State changes (approve, propose) do not update timestamps

Availability: Live in all environments

Unified Image and Video uploader

Creative uploads are now handled in a single field that supports both images and videos.

Benefits

  • Faster creative set-up
  • Fewer decisions about where assets belong
  • Smoother workflows for Broadsign and Meta campaigns

Availability: Live

Minimum Lead Time controls

Networks can now define a minimum lead time for Media Types or Media Spaces to prevent invalid campaign start dates.

What’s changed

  • Dates that fall outside the required review window are automatically greyed out
  • Reduces failed submissions and last-minute rework
  • Creates clearer expectations during campaign planning
📘

Note
Defaults to the Delivery Channel setting. Support can help adjust if required.

Availability: Live

Cleaner Ad Set experience (SKU logic)

To reduce confusion, the SKU field is now hidden in the Ad Set tab when it isn’t required for the selected Media Type.

  • Product selection continues to live in Ad Details
  • Users only see fields relevant to their placement

Availability: Live

Improved keyword visibility and matching

Keyword workflows have been refined to make review and targeting clearer.

Updates include

  • Easier visibility of selected keywords within an Ad Set
  • Phrase match support for positive and negative keywords (where enabled)

Availability: Live

Better product display in Ads

Product selection within Ads now uses a cleaner, more structured list view.

What’s new

  • Product image, title, price, and SKU displayed together
  • Search and scroll for faster navigation with large product sets

Availability: Live

Ad Set Card View (Grid)

A refreshed Ad Set card view provides a clearer snapshot of status at a glance.

Highlights

  • Key details surfaced without overwhelming the interface
  • Quick access to actions
  • Optional List View remains available for full detail

Availability: Live

🐞 Bug Fixes

Planning and delivery stability improvements

A series of fixes across planning and delivery workflows improve reliability and reduce edge-case failures, including:

  • Validation and status consistency
  • Broadsign sync behaviour
  • Delivery edge cases

Availability: Live

✅ Availability

All features listed above are live in Production unless marked Configurable or Feature-flagged.

Last updated: December 15, 2025 (AWST)