Zitcha Product Update - December 2025

December was a busy one at Zitcha. While it’s traditionally the month of wrap-ups and countdowns, we shipped a broad set of improvements focused on making planning more intuitive, reducing rework, and giving networks better control and visibility across plans, ad sets, and inventory.

Alongside planning improvements, we also continued to strengthen pricing flexibility, notifications, and platform reliability.

Below is a summary of what shipped in December.

🔍 Plan Visibility Controls

Networks can now control whether advertisers can see a Plan and its Ad Sets.

What’s new

When creating or editing a Plan, you’ll see a new setting:

“Can the advertiser view this plan?”

Yes (default) – Visible to both Network and Advertiser users
No, only network users – Network-only visibility

When a Plan is set to Network-only

Advertisers cannot see the Plan or any linked Ad Sets across the UI (Plans, Ad Sets, Actions, Inventory, filters)
Hidden Plans do not appear in advertiser team scope selection
Advertisers receive no notifications related to the hidden Plan or its Ad Sets
Reporting and wallet transactions remain unchanged

For network users

All Plans remain visible
Users with plan edit permissions can update visibility at any time
Visibility changes can be reversed at any point
All changes are captured in audit logs

📍 Impacted area: Planning
🚦 Availability: Feature-flagged (available on request via your Customer Success Manager)

📍 Faster Location Selection with Location Groups

Finding and selecting locations is now quicker and more intuitive.

What’s changed

Location Groups are now available across all placement filters and the placement field in the buying flow
Browse and select locations via groups, with counts by location type
Select multiple locations directly from a group
Location type filtering has been removed
Location search continues to work as before

This makes large, multi-location plans much easier to build and adjust.

📍 Impacted area: Planning
🚦 Availability: Live

✏️ Smarter Editing with Quick Edit Improvements

Increase bids without re-approval

Quick Edit now supports increasing bid amounts for eligible ad sets.

Bids can only be increased (decreases are not allowed)
Validation ensures the new bid is higher than the current bid
Notifications are sent when minimum bids are increased

📍 Impacted area: Planning
🚦 Availability: Feature-flagged (onsite media types only)

🧠 Smarter Placement Behaviour

Smart placement reset

Placements are no longer automatically reset every time a schedule changes.

Now:

Placements are retained if inventory is still available
Placements reset only when no inventory exists for the new dates
Budgets are recalculated automatically when dates change
Placements reset only if selected locations are unavailable

This significantly reduces rework when adjusting live or complex plans.

📍 Impacted area: Planning
🚦 Availability: Live

📊 Timeline & Inventory Workflow Improvements

Allocation and availability across all timeline views

Allocation and availability are now visible across all timeline period views, including quarter view.

Hover to see dates and available placements
Visual cues highlight availability and opportunity states
Consistent behaviour across timeline modes

Ad Set actions directly in the Inventory Timeline

Users can now manage Ad Set actions directly from the Inventory Timeline, reducing the need to navigate elsewhere in the platform.

Advertiser filtering on Inventory Timeline (Network users)

Network users can now filter the Inventory Timeline by Advertiser, making it easier to manage activity across multiple advertisers.

📍 Impacted area: Planning – Inventory Timeline
🚦 Availability: Live

🗂️ Clearer Plan & Ad Set Management

Unified Plan View

Plan editing and reviewing have been consolidated into a single, unified experience.

Edit and review plans in one view
All changes save automatically, no global save required
New and existing ad sets now live in a single table
Errors surface immediately for faster fixes

Grid view on Plan Pages

You can now switch between List view and Grid (card) view when viewing ad sets on a Plan.

Grid view is ideal when working with multiple creatives
Primary actions are clearly shown based on ad set state
View preference is easy to toggle

📍 Impacted area: Plans & Planning
🚦 Availability: Live

💰 Pricing & Inventory Improvements

Expanded fixed pricing flexibility

Fixed pricing can now be configured with:

Flexible pricing periods (daily, weekly, fortnightly, four-weekly, monthly)
Pro-rata or rounded calculation methods when dates don’t align
Pricing applied per location or per Ad Set

📍 Impacted area: Planning – Inventory Pricing
🚦 Availability: Live (configurable via Admin)

🔔 Planning Notifications

New Planning notifications provide clearer, real-time visibility into Ad Set activity.

Users can now be notified when an Ad Set:

Goes live
Is updated via Quick Edit

Notification preferences can be managed at any time, separately for Email and In-App notifications.

📍 Impacted area: Planning – Notifications
🚦 Availability: Live

🧹 UI & Usability Enhancements

Clearer primary actions across Ad Set tables and Grid views
Improved contrast and accessibility for notifications
More consistent currency formatting across the platform
Cleaner icon buttons and refreshed UI components
Improved tooltips for allocations, plan values, and locations
Real-time updates when actions are taken inside the Ad Set modal

🛠️ Reliability, Performance & Platform Foundations

Behind the scenes, we shipped a wide range of improvements focused on stability and scale:

Improved Facebook sync reliability
Better handling of delivery state transitions, including Broadsign
Reduced unnecessary pricing recalculations
Improved database performance and deadlock handling
Expanded Datadog and DORA metrics tracking
Stronger validation across planning and inventory workflows

✅ Availability

All features listed above are live, unless otherwise noted as feature-flagged.
If you’d like a feature enabled for your network, please reach out to your Customer Success Manager.

Last updated: 22 December 2025